LPL Financial Marketing Blog

From social media to marketing plans, our financial marketing blog will help you choose financial advisor marketing strategies that are right for your practice.

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7 Steps to Planning Your First Client Event
March 19, 2019 Katrina Hooks-Wiggins, Marketing Consultant, Solutions Center, LPL Financial
Event marketing can help you convert prospects and engage existing clients. Follow these 7 steps to plan, promote and produce a memorable event for your clients.

3 Social Media Tactics to Define Your Personal Brand
March 05, 2019 Sarah LeBlanc, Assistant Vice President, Marketing, LPL Financial
You don’t need to be a social media marketing expert to differentiate yourself online. Here are 3 simple ways to use social media to build your personal brand as a financial advisor.

The 5 Pillars of Digital Marketing for Financial Advisors
February 19, 2019 Katie Maxwell, Assistant Vice President, Marketing, LPL Financial
These 5 pillars of digital marketing will help you reach your target audience, drive brand awareness, and retain long-term client relationships.

5 Steps to Getting Started With Video Marketing
February 06, 2019 Sarah LeBlanc, Assistant Vice President, Marketing, LPL Financial
Ready to try video marketing in 2019? Follow our 5-step guide to create financial advisor marketing videos for your clients.

Top 3 Twitter Mistakes to Avoid
December 04, 2018 Sarah LeBlanc, Assistant Vice President, Marketing, LPL Financial
Is your Twitter marketing strategy coming up short? Make the most of this platform by avoiding mistakes many financial advisors make.

3 Advanced LinkedIn Tactics for Financial Advisors
November 01, 2018 Sarah LeBlanc, Assistant Vice President, Marketing, LPL Financial
Are you ready to use social media marketing to grow your financial advisor practice? Here are 3 advanced strategies to help you make the most of LinkedIn.

3 Ways to Drive More Business on LinkedIn
October 01, 2018 Sarah LeBlanc, Assistant Vice President, Marketing, LPL Financial
Here are 3 quick, easy ways to be more active on LinkedIn so you can engage existing clients, connect with prospects, and position yourself as an expert financial advisor.

4 Steps to Faster Content Creation
September 05, 2018 Sarah LeBlanc, Assistant Vice President, Marketing, LPL Financial
Want to start a blog but pressed for time? This blog content creation strategy will help you write, edit, and publish content quickly and effectively.

Which Social Media Sites Should You Use?
July 24, 2018 Sarah LeBlanc, Assistant Vice President, Marketing, LPL Financial
Find out which social media sites you should use to achieve your financial marketing goals.

How Often Should You Post?
July 02, 2018 Sarah LeBlanc, Assistant Vice President, Marketing, LPL Financial
How often should you blog? How frequent should your social posts be? In 2019, the quantity of content you create matters less than the quality of content you create. Here’s why.

5 Reasons You Should Consider a LinkedIn Company Page
May 30, 2018 Sarah LeBlanc, Assistant Vice President, Marketing, LPL Financial
Find out why a LinkedIn Company Page is an important part of any financial advisor marketing strategy.

5 Tips for Brainstorming Content Topics
May 09, 2018 Sarah LeBlanc, Assistant Vice President, Marketing, LPL Financial
Looking for financial blog ideas? These 5 tips will help you brainstorm financial investment topics and other ideas for your blog.

How to Capture Your Financial Brand Essence in 4 Simple Steps
May 09, 2018 Sarah LeBlanc, Assistant Vice President, Marketing, LPL Financial
Struggling to define your financial brand essence? A brand ladder can help you define your brand in four simple steps.

How to Develop a Real Social Media Strategy
May 01, 2018 Sarah LeBlanc, Assistant Vice President, Marketing, LPL Financial
Does social media have real business value? Yes – when it’s used the right way. Here’s how to develop a real social strategy in 6 simple steps.

8 Ways to Optimize Existing Content
April 20, 2018 Sarah LeBlanc, Assistant Vice President, Marketing, LPL Financial
Find out how cleaning up old blog posts can help you maximize your existing content – so you can engage more clients in less time.

Don’t be Afraid to Turn Prospects Away
April 20, 2018 Sarah LeBlanc, Assistant Vice President, Marketing, LPL Financial
Financial marketing is most effective when you focus on a niche target audience, like a specific target audience for blogs. Here’s how being exclusive can actually help your financial practice.

What’s Working in Financial Advisor Marketing
February 28, 2018 Sarah LeBlanc, Assistant Vice President, Marketing, LPL Financial
Understand the 4 most important elements of any successful financial advisor marketing plan.

4 Steps to Marketing Success
December 01, 2017 Sarah LeBlanc, Assistant Vice President, Marketing, LPL Financial
Marketing success is possible when you make a plan and stick to it. Here’s how to create an effective financial marketing plan for your practice.

3 Social Media Tactics to Define Your Personal Brand
March 05, 2019 Sarah LeBlanc, Assistant Vice President, Marketing, LPL Financial
You don’t need to be a social media marketing expert to differentiate yourself online. Here are 3 simple ways to use social media to build your personal brand as a financial advisor.

The 5 Pillars of Digital Marketing for Financial Advisors
February 19, 2019 Katie Maxwell, Assistant Vice President, Marketing, LPL Financial
These 5 pillars of digital marketing will help you reach your target audience, drive brand awareness, and retain long-term client relationships.

4 Steps to Faster Content Creation
September 05, 2018 Sarah LeBlanc, Assistant Vice President, Marketing, LPL Financial
Want to start a blog but pressed for time? This blog content creation strategy will help you write, edit, and publish content quickly and effectively.

5 Tips for Brainstorming Content Topics
May 09, 2018 Sarah LeBlanc, Assistant Vice President, Marketing, LPL Financial
Looking for financial blog ideas? These 5 tips will help you brainstorm financial investment topics and other ideas for your blog.

How to Capture Your Financial Brand Essence in 4 Simple Steps
May 09, 2018 Sarah LeBlanc, Assistant Vice President, Marketing, LPL Financial
Struggling to define your financial brand essence? A brand ladder can help you define your brand in four simple steps.

8 Ways to Optimize Existing Content
April 20, 2018 Sarah LeBlanc, Assistant Vice President, Marketing, LPL Financial
Find out how cleaning up old blog posts can help you maximize your existing content – so you can engage more clients in less time.

Don’t be Afraid to Turn Prospects Away
April 20, 2018 Sarah LeBlanc, Assistant Vice President, Marketing, LPL Financial
Financial marketing is most effective when you focus on a niche target audience, like a specific target audience for blogs. Here’s how being exclusive can actually help your financial practice.

What’s Working in Financial Advisor Marketing
February 28, 2018 Sarah LeBlanc, Assistant Vice President, Marketing, LPL Financial
Understand the 4 most important elements of any successful financial advisor marketing plan.

4 Steps to Marketing Success
December 01, 2017 Sarah LeBlanc, Assistant Vice President, Marketing, LPL Financial
Marketing success is possible when you make a plan and stick to it. Here’s how to create an effective financial marketing plan for your practice.

7 Steps to Planning Your First Client Event
March 19, 2019 Katrina Hooks-Wiggins, Marketing Consultant, Solutions Center, LPL Financial
Event marketing can help you convert prospects and engage existing clients. Follow these 7 steps to plan, promote and produce a memorable event for your clients.