About LPL Financial

At LPL, we believe in the value of advice and in freedom of choice. Financial advisors and firms choose how they work with us, what support they need, and how they deliver advice. It’s what’s best for the industry and the investor.

Better Advisor Experiences

What We Do at LPL

Our purpose is to support financial advisors—whether they work as independent business owners, with an RIA firm, or in a financial institution—so they may deliver great advice and run a thriving business.

We provide the investment solutions, technology platforms, resources, and services to enable all financial professionals to choose the business model that suits their needs and deliver an exceptional experience for their clients.

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Leading the way

Strength, Stability, and Advocacy

30

LPL has been serving advisors and investors for more than 30 years

22k

More than 22,000 financial professionals are part of the LPL network

1,100

1,100 financial institutions choose LPL as their partner

4.5 M

Together LPL advisors and institutions serve more than 4.5 million investors across the U.S.

Explore LPL Financial

Whether you’re an investor, financial professional, or potential employee, learn more about what LPL Financial has to offer and what we stand for as an organization.

Sustainability Report

We are committed to applying an ESG lens to all of our business priorities, enabling us to take care of our clients by operating responsibly and ethically. Read our sustainability report detailing our progress.

News & Insights

Financial advisors, industry experts, and LPL leaders share insights and best practices.

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Ready for the next step?

If you’re an advisor, a leader at a financial institution, or an investor looking for more information, we’re happy to talk through whatever’s on your mind. Reach out and start the conversation—we can’t wait to meet you. 

Common Faqs

LPL Financial is a wealth management firm that serves as an independent broker-dealer, RIA custodian, and/or provider of third-party services for financial professionals, RIA firms, and institutions. We provide technology, investment solutions, and services to support these financial professionals and their clients.

LPL is known for our commitment to financial advisor independence, and was founded on the principle that the firm should work for the advisor, not the other way around. Known for over 25 years as the nation’s leading independent broker-dealer, we’ve expanded our business model options to serve financial institutions, RIA firms, and advisors looking for varying degrees of operational support.

LPL has been in business for more than 30 years, founded by the merging of two small brokerage firms: Linsco and Private Ledger in 1989. The founders’ revolutionary vision was centered around helping financial professionals build competitive business while they served their clients best interests—treating them like people, not accounts—which remains true of LPL today. 

Our mission is to take care of our advisors, so they can take care of their clients. We believe in giving our clients—advisors, RIAs, large firms, and institutions—flexibility, freedom of choice, and best-in-class support so they can serve the needs of their clients and build thriving businesses. To offer that support, we’re committed to continuing to evolve the products and innovative solutions we provide.

When financial advisors affiliate with LPL, they may be a sole independent practitioner and business owner, part of a larger RIA firm or advisor team, or even part of another financial institution. But by affiliating with LPL, they are utilizing our brokerage and/or advisory services, investment platforms, and other solutions. They may leverage the LPL brand or their own unique brand.

*data as of April, 2023