LPL Financial Focus 2019

Bringing Marketing to You at Focus

Lou Calabrese

Our Marketing teams share best practices, tips, and resources for marketing your business. Learn more at Focus.

Marketing your practice has become more and more popular, not to mention <em>critical</em> to succeed in today’s world.

Being at LPL over the last 12 years and attending Focus throughout those years, allows me to appreciate the magnitude of LPL’s largest conference of the year. In particular, the learning opportunities for all of our advisors and institutions in attendance around the power of marketing.

Marketing your practice has become more and more popular, not to mention critical to succeed in today’s world.  The Marketing Consulting team sees and hears it every day from you and your peers.

From best practices for client events and workshops, to the impact of traditional marketing tactics like mail and print, to the most widely requested topic for consultations….digital marketing. And it’s because of this, that we’re pleased to offer more resources and tools for you at this year’s conference.

At the Marketing booth, we’ll share news and updates on the Automated Campaign Tool, the Social Media Content Library, Marketing On Demand, and the Marketing section of the Resource Center.

For our breakouts throughout the event, join me, Sarah LeBlanc and Andy Barksdale, as we discuss topics important to you. They include:

  • Build a Plan for Content Marketing Success – Lou Calabrese
  • Social Media Tactics to Define Your Individual Value Proposition – Sarah LeBlanc
  • Marketing Best Practices: How Traditional and Digital Work Together – Advisor Panel with Andy Barksdale

We hope you can join us for one or two of them.

We’re excited about all we have to offer you at Focus. But remember, we’re committed to you all year-long, for all of your marketing needs.

See you in sunny San Diego!

Get more insights and financial advisor marketing strategies from LPL marketing specialists.

If you're already an LPL Financial advisor, access more marketing tools and trainings on the Resource Center.

You should consult your compliance department for information about the rules and use of social media and the review of any and all advisor marketing materials.