LPL FINANCIAL: THE RIGHT CHOICE FOR TODAY, AND TOMORROW
LPL was founded with a revolutionary vision: Help financial professionals build competitive businesses while they served their clients’ best interests. And more than 30 years later, that remains true of LPL today. Building on that foundation, LPL offers comprehensive support for financial professionals across the spectrum of our industry: from independent financial advisors to financial institutions, from local advisor teams to large-scale RIA firms, from fully autonomous business owners to advisors employed by LPL.
We believe in the value of independent advice, but at LPL, independence is not one-size-fits all. How could we serve you?
Over $1 trillion in brokerage and advisory client assets, serviced or custodied
19,000+ financial professionals serviced by LPL
800+ financial institutions partner with LPL
LPL Financial’s mission, history, and commitment to serving financial professionals and their clients explains who we are and what we do. And at LPL, how we conduct business is as important as the business we conduct.
Our Mission and Values
“We take care of our advisors, so they can take care of their clients.” That’s our mission at LPL and it permeates everything we do. And our corporate values help us activate and execute on our mission every day, keeping us focused, agile, and accountable.
Corporate social responsibility is integral to who we are as a company. From diversity, equity, and inclusion to community involvement and environmental sustainability, corporate social responsibility guides how we interact with each other and how we conduct business.
LPL was founded on the principle that the firm should work for the advisor, and not the other way around. And today, we remain steadfast in our commitment to the advisor-centered model and the belief that Americans deserve access to objective guidance from a financial advisor.
At LPL, we’re pioneering a new future for financial advice—and our people are a big part of that movement. When you’re part of the LPL family, we’re committed to helping you advance your career in every way possible. It’s why we invest in talent development and build strong hiring practices. Enabling us to create a workforce that raises the bar. At LPL, you have the freedom to pursue your goals and further your ambitions.
1 Top RIA custodian (Cerulli Associates, 2019 U.S. RIA Marketplace Report); No. 1 Independent Broker-Dealer in the U.S (Based on total revenues, Financial Planning magazine June 1996-2020).
2 Data as of May 31, 2021. Fortune 500 ranks U.S. companies based on a review of the prior year’s total revenue and factors such as profits after taxes, year-end assets and total stockholders’ equity.