Have you always wanted to a host a client event, but weren’t sure where to start?
Here are 7 simple steps you can take to create an awesome client event that will attract new prospects, engage existing clients, and grow your assets.
Decide which clients the event will cater to. Do you want to host an event for all your clients, or just your top tier? Would you like to have big events that cater to all of your clients and smaller events that cater to targeted groups?
Look through your client base and see if you can spot any common interest or hobbies among your audience. Once you’ve picked an event, set goals. Ask yourself:
You want to take into consideration each part of the event that will incur a cost. By including each part of the event, the budget will give you a more accurate picture of your costs. To curb some of the costs, consider seeking sponsors or partner with other businesses in your community.
Consider what will be convenient for your clients, such as traffic, whether it’s a holiday, and competing events on school or community calendars. Keeping these things in mind will maximize your event attendance.
Now that the date and time are set, work on the details.
Market your event to reinforce your invitations and create “buzz.”
When your event is over, the real marketing opportunity begins. Send a thank you to attendees, whether it be via a gift or a note. Also, ask attendees for feedback so you can determine what worked and what didn’t.
Enter your guests’ contact information in your CRM (client relationship management) software or create an Excel spreadsheet to log this information. Add any pertinent details that you may have learned about your guests. Post pictures from the event on your website and social media. Your clients will see them and anticipate your next event and visitors will see the type of treatment your clients receive when doing business with you. Lastly, make sure to utilize an email marketing strategy for continued engagement with any new prospects.
Following these steps can help ensure that your client events are a success and help you reach your event goals.
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