Welcome to a Firm Built for You

Find a home at LPL Financial, where you can do business your way.

Personalized Experiences

Architect Your Ideal Business at LPL Financial

From full independence, to our employee model — and everything in between — we identify the right business structure and personalize it to you.

Find Your Fit
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Rely on Us

At LPL, we continually invest in technology development, seasoned onboarding teams and employees to support your day-to-day business, and resources to drive efficiency, minimize costs, and maximize your profitability as an advisor.

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Own Your Independence

We believe you should be the architect of your own vision. At every level, we’ve created an environment that promotes financial advisor independence through ownership. That means — even in our employee model — you own your client relationships.

Increase Your Opportunities

When you partner with LPL, there are no complicated production thresholds or compensation grids, ensuring you control how much you make and how you can evolve. As a holistic wealth management firm — broker-dealer, custodian, and clearing firm all in one — we provide highly competitive payouts at every service level, low pricing and fees to help maximize your revenue, and capital to invest in your business and drive growth.

Leverage Our Stability

At LPL, we define stability as a steady and ongoing investment in our advisors so they can pursue success how they see fit. You can rely on us to continually invest in technology development, seasoned onboarding teams and employees to support your day-to-day business, and resources to drive efficiency, minimize costs, and maximize your profitability as an advisor.

Customize Your Fit

Customization is central to our Advisor Fit process. After we help you curate and customize your ideal fit — including integrated technology tools, personalized investment solutions, professional marketing and brand strategies, and growth support — we help you problem-solve when challenges arise. We remain nimble, alongside you, as you continue to evolve.

The LPL Difference

Multiple Affiliation Models

Explore LPL’s spectrum of independent business models — from our employee model, to full independence and everything in between.

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Greater Advisor Support

Our 1:4 ratio of employees to financial advisors ensures you have the service and support to help exceed client expectations.

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No Proprietary Products

LPL has no proprietary investment products or investment banking operations. You’re empowered to make informed recommendations based on comprehensive research and unique client goals.

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Industry-Leading Technology

Run all your daily operational tasks through a single, integrated central platform. Our technology is the #1 reason advisors join LPL.

 

 

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Business Consulting & Growth Solutions

Leverage LPL’s strategic partners and industry-leading resources and tools to support your business, so you can focus on serving your clients.

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Business Launch & Transition Expertise

We do the legwork so you can focus on running your business while you transition. In some cases, the process can take as little as two months.

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Leadership, Size, and Strength

#1

Independent Broker Dealer in the U.S. 1

#4

RIA Custodian in the U.S. 2

$1.7T

Total advisory and brokerage assets 3

6M

Investors supported by LPL advisors and institutions throughout the U.S. 4

LPL Advisor Insights

As an advisor, growing your financial practice means having a continuous commitment to learning and evolving. Read through actionable strategies and insights you can use to efficiently run your business, as well as the latest news and updates from LPL Financial.

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5 Factors to Consider When Joining an RIA Firm

| LPL Financial

couple walking up cement path next to river

Goals-Based Financial Planning Guide for Advisors

| LPL Financial

Kimberly Sanders, SVP, Head of Emerging Solutions, LPL Financial

Opening a New Financial Office: 4 Key Roles Real Estate Plays

Gary Carrai, chief product officer at LPL Financial

How Financial Advisors Can Embrace AI in Wealth Management

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How Women in Finance Are Finding Success at LPL Financial

| LPL Financial

financial advisor Sarah Carlson, Founder of Fulcrum Financial Group

Passion to Purpose: A Guest Article from Advisor Sarah Carlson

| Sarah Carlson, Founder of Fulcrum Financial Group

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How Financial Advisors Can (and Can't) Provide Tax Advice

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Disclosures

1. As reported by Financial Planning magazine, June 1996-2023, based on total revenue.
2. Cerulli Associates, 2022 U.S. RIA Marketplace Report
3. As of November 2024
4. As of November 2024

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