Welcome to a Firm Built for You

Find a home at LPL Financial, where you can do business your way.

Personalized Experiences

Architect Your Ideal Business at LPL Financial

From full independence, to our employee model — and everything in between — we identify the right business structure and personalize it to you.

Find Your Fit
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Rely on Us

At LPL, we continually invest in technology development, seasoned onboarding teams and employees to support your day-to-day business, and resources to drive efficiency, minimize costs, and maximize your profitability as an advisor.

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Own Your Independence

We believe you should be the architect of your own vision. At every level, we’ve created an environment that promotes financial advisor independence through ownership. That means — even in our employee model — you own your client relationships.

Increase Your Opportunities

When you partner with LPL, there are no complicated production thresholds or compensation grids, ensuring you control how much you make and how you can evolve. As a holistic wealth management firm — broker-dealer, custodian, and clearing firm all in one — we provide highly competitive payouts at every service level, low pricing and fees to help maximize your revenue, and capital to invest in your business and drive growth.

Leverage Our Stability

At LPL, we define stability as a steady and ongoing investment in our advisors so they can pursue success how they see fit. You can rely on us to continually invest in technology development, seasoned onboarding teams and employees to support your day-to-day business, and resources to drive efficiency, minimize costs, and maximize your profitability as an advisor.

Customize Your Fit

Customization is central to our Advisor Fit process. After we help you curate and customize your ideal fit — including integrated technology tools, personalized investment solutions, professional marketing and brand strategies, and growth support — we help you problem-solve when challenges arise. We remain nimble, alongside you, as you continue to evolve.

The LPL Difference

Multiple Affiliation Models

Explore LPL’s spectrum of independent business models — from our employee model, to full independence and everything in between.

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No Proprietary Products

LPL has no proprietary investment products or investment banking operations. You’re empowered to make informed recommendations based on comprehensive research and unique client goals.

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Business Consulting & Growth Solutions

Leverage LPL’s strategic partners and industry-leading resources and tools to support your business, so you can focus on serving your clients.

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Greater Advisor Support

Our 1:4 ratio of employees to financial advisors ensures you have the service and support to help exceed client expectations.

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Industry-Leading Technology

Run all your daily operational tasks through a single, integrated central platform. Our technology is the #1 reason advisors join LPL.

 

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Business Launch & Transition Expertise

We do the legwork so you can focus on running your business while you transition. In some cases, the process can take as little as two months.

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Leadership, Size, and Strength

#1

Independent Broker Dealer in the U.S. 1

#4

RIA Custodian in the U.S. 2

$1.4T

LPL currently has nearly $1.4 trillion in brokerage and advisory client assets, serviced or custodied 3

4.5M

Investors supported by LPL advisors and institutions throughout the U.S. 4

LPL Advisor Insights

As an advisor, growing your financial practice means having a continuous commitment to learning and evolving. Read through actionable strategies and insights you can use to efficiently run your business, as well as the latest news and updates from LPL Financial.

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How Financial Advisors Can Choose the Right Broker-Dealer

| LPL Financial

Marest Capital Chairman and CEO Paul Cohen image

Paul Cohen, Marest Capital: From Startup to Major League RIA

| LPL Financial

Tad Wilson and Marc DeCicco, advisors, North Bend Wealth Management

Go Independent without Losing Support

| LPL Financial

Adam Goldstein, advisor, Adara Wealth Management

Strategic Wealth: Elevated Service & Support for Advisors

| LPL Financial

Tower 68 advisors Peter Jones, Rich Dougherty, Ken South, Spencer South, Steve Arcos

Navigating Market Volatility with LPL’s Strategic Wealth

| LPL Financial

young businessman sitting at desk looking at laptop screen

Advisor Webinar: What Do Rate Cuts Mean for Stocks & Bonds?

| LPL Financial

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Supported Independence for Financial Advisors

| LPL Financial

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Disclosures

1. As reported by Financial Planning magazine, June 1996-2023, based on total revenue.
2. Cerulli Associates, 2022 U.S. RIA Marketplace Report
3. Data as of December 2023
4. Data as of April 2023

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