Personalized Advice

At LPL Financial, we provide our financial advisors and financial professionals with the independent research and other resources needed so they can give you personalized advice — and you, in turn, can make informed decisions as you pursue your financial goals.

Customized guidance matters

One of the most important financial decisions you can make is to seek the advice of a qualified financial advisor or professional. Ideally, you should work with someone who employs transparency in their interactions with you and remains equitable in terms of products or companies.

A financial advisor or professional should put your interests first, and provide strategies focused on your specific financial objectives. That's what LPL financial advisors and professionals aim to do.

LPL Financial doesn’t offer proprietary investment products and has no investment banking operations. That means our financial advisors and professionals are free from outside influence to push particular investment products or advice. Instead, they draw upon independent research and other resources that enable them to offer customized guidance to serve your needs.

The benefits of LPL Research

Among the vast resources LPL-affiliated financial advisors and professionals can access are those from LPL Research, one of the industry’s largest independent research teams. LPL Research’s experienced analysts, strategists, and investment specialists keep a pulse on global and US markets and economic trends so they can deliver research, market perspectives, asset allocation advice, and more.

By tapping into these resources, LPL financial advisors and professionals can help you cut through the emotions often associated with financial planning decisions.

Find an LPL financial advisor or professional now

At LPL, we provide financial advisors and professionals with options. We support more than 22,000 financial advisors and professionals throughout the United States. Find an LPL financial advisor or professional near you.

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