a balanced scale

Personalized Advice

At LPL, we provide our financial professionals with the independent research and other resources needed so they can give you personalized advice — and you, in turn, can make informed decisions as you pursue your financial goals.

Objective guidance matters

One of the most important financial decisions you can make is to seek the advice of a trusted, qualified financial professional. Ideally, you should work with someone who employs transparency in their interactions with you and remains objective in terms of products or companies.

A financial professional should put your interests first, and provide strategies focused on your specific financial objectives. That’s what LPL financial professionals do.

LPL Financial doesn’t offer proprietary investment products and has no investment banking operations. That means our financial professionals are free from outside influence to push particular investment products or advice. Instead, they draw upon independent research and other resources that enable them to offer objective guidance to serve your needs.

The benefits of LPL Research

Among the vast resources LPL-affiliated financial professionals can access are those from LPL Research, one of the industry’s largest independent research teams. LPL Research’s experienced analysts, strategists, and investment specialists keep a pulse on global and US markets and economic trends so they can deliver research, market perspectives, asset allocation advice, and more.

By tapping into these resources, LPL financial professionals can help you cut through the emotions often associated with financial planning decisions.

Find an LPL financial professional now

If you’re interested in working with an LPL financial professional, you have options. We support more than 16,000 financial professionals throughout the United States. To find one near you, use our financial professional search tool.