WHY CHOOSE LPL FINANCIAL?

The resources you deserve to build the practice you want.

Advisors drive the future of financial advice. That’s why, at LPL Financial, you're always in the driver's seat.

Founded on the principle that we should work for you — not the other way around — at LPL Financial, we remain committed to keeping advisors at the center of everything we do. You’re the reason we exist.

Whatever your vision of the future, we’ll partner with you every step of the way to help you realize it. With our comprehensive support and broad spectrum of ways to partner, from our employee model to RIA custody offerings, you'll have the resources to build and grow your practice — your way, on your terms.

We take care of our advisors, so that they can take care of their clients

Your business is a reflection of you. And we believe that you should always be the architect of your own vision. That’s why you have the power to personalize how you work with us.

Whether you’re looking for increased flexibility and competitive payouts, greater control over expenses, an opportunity to broaden your service offering and grow your client base — or a combination of these — we’re here to deliver what you need. You'll find the tools you need to fuel growth, profitability, and efficiency, so you can focus what's most important: delivering an excellent client experience.

At LPL, your greatness is our goal.

Your journey begins here. Find support for
you and your practice through:

A Broad Spectrum of Business Models

No two practices are the same, which is why we’re here to help you run your practice exactly the way you want to. We offer advisors a wide range of affiliation models, and are here to connect you to the level of support needed for the practice you want to run. Our platform is flexible, meaning that as your business grows, you can move between different models with minimal disruption.

Competitive Payouts

As a financial advisor, you work hard to take care of your clients and deserve to be rewarded for that hard work. Take advantage of the potential to keep more of what you earn and improve your profitability with LPL Financial’s competitive payouts and pricing.

Transition Support

The prospect of transitioning to a new firm can be overwhelming. Will your clients follow? Are you concerned about the repapering process? Maybe you’re worried about not knowing the depth of legal and compliance considerations. LPL professionals have helped thousands of financial advisors transition their practice smoothly, and are here to help guide you through the process quickly and efficiently.

A Well-Capitalized Growth Partner

Take your practice to the next level with a strategic partner who wants to invest in you and your future. Our team has helped hundreds of advisors with Transition Assistance, business valuation and acquisition support.

Independent Advice and Research

Deliver personalized financial advice to guide your clients towards their goals and dreams, on your terms. LPL has no proprietary products to get in the way of providing recommendations that are most appropriate for your clients' needs. Our strong research team of more than 50 seasoned and accomplished industry veterans provides timely, independent market commentary and research.

Technology and Support for Your Extraordinary Business

Leverage automated systems for time-consuming processes — such as account opening and management, document imaging, transaction execution, and account rebalancing — all to improve your efficiency and accuracy. Additionally, our size and scale allow us to invest heavily in financial technology, resources, and staff to support advisors’ growth.

Read why your peers chose LPL, and envision your future with us.

“What LPL offers with Linsco is really exciting. We own our practice, but we do not have to worry about the operations side of the practice. It allows us to focus on clients’ first and really give them the white glove service they deserve. By joining LPL, we can keep our clients’ best interests at the forefront of everything we do.”

Tracy Applewhite and Sean Tyll II, Applewhite Tyll Retirement Planners

LPL is in a position to say, ‘We’ll support you in what you want to do. What we try to do for advisors is what LPL is trying to do for us. They’re telling us, ‘You can still be what you want to be, and we’ll support you.’ They get in the weeds for you. Others say they offer partnership, but LPL actually delivers it.

Ryan Todd, CPA and James Spinelli, Great Valley Advisor Group

But no question about It, when I was back at the wirehouse. I saw no vision for my family being in this industry. And, now you fast forward to where we are today, I have one of my kids asking about coming into the industry, and I’m really excited about that.

Mike Ashworth, Ashworth Financial Group

Leadership, Size, and Strength*

We like numbers, but our real value is all about supporting you. From the ways you can partner
with us, to running your perfect practice. At LPL, you’re more than just a number.

Brokerage and advisory client assets, serviced or custodied

Financial professionals serviced

Financial institution partners

Ranked no. 466 on the Fortune 500 list ¹

Thought Leadership

Insights, perspectives, and financial research to inform and inspire.

LEARN MORE

Our Latest White Papers

Learn strategies you can use to more effectively guide your clients and build your practice.

READ NOW

Let’s build the future. Together.

As your complete wealth management partner, we’re here to help you build your future. Think of us as your back, middle, and front office partner, combining strategic solutions, services, and tools.

With LPL, you have a:

Self-clearing partner
Compliance and risk management partner
Business solutions partner
Wealth management partner

No matter where you are in your career, or what kind of partnership you’re looking for, our approach to wealth management is designed to create a seamless, more rewarding experience for you.

LPL in the News

May 24, 2022 LPL Financial

In April, LPL Financial and advisors associated with LPL sprinkled the headlines. There were success stories and features about recent joins, as well as news about LPL’s 2022 Sustainability Report and new paraplanning offering.

LPL Financial in the News

May 10, 2022 LPL Financial

Last month, LPL Financial garnered positive press for the many benefits of its Strategic Wealth model, as well as for recent joins, its transition experience, and the recognition of top LPL-affiliated advisors.

Why Advisors Are Moving Towards Credit Unions

April 26, 2022 LPL Financial

As credit unions expand and elevate their financial advice services offering, a unique opportunity is emerging for financial advisors who may be considering a change. In fact, many advisors associated with credit unions are growing their businesses at an accelerated pace.

Shawn Mihal and Financial Institution Evolution

April 25, 2022 LPL Financial

WealthManagement.com speaks with LPL Financial’s Shawn Mihal about LPL’s strategy to further help financial institutions grow their investment programs in today’s evolving environment, while continuing to support the financial advisors who work at these banks and credit unions.

Case Study: ApplewhiteTyll Retirement Planners

April 21, 2022 LPL Financial

“We get the feel of independence. We own our own business. But we have the support of everyone in the background making it happen. We’re independent advisors who have healthcare and a 401(k).”

Mindy Diamond and Kimberly Sanders Discuss Independence

April 21, 2022 LPL Financial

LPL Financial’s Kimberly Sanders joined Mindy and Louis Diamond to discuss the trend for advisor independence — and how LPL’s Strategic Wealth Services model is meeting their needs. This supported independence model enables advisors to run independent practices while they benefit from a suite of services and support of dedicated LPL teams.

A Perspective on the Mood of the Financial Industry

April 21, 2022 LPL Financial

LPL Financial leader Shawn Mihal spoke with the Bank Insurance and Securities Association (BISA) on the growth opportunities for financial advisors and institutions, outlining how LPL is adapting to provide banks and credit unions the resources they need to meet the demands of their customers seeking personal wealth management guidance.

20th Advisor Team Joins LPL Strategic Wealth Services

April 07, 2022 LPL Financial

The Walker Covey Wealth Advisor team boasts over 20 years of financial guidance experience and is committed to supporting clients at every step of their financial journey. “We are excited to build a practice where can provide our clients with high-touch service to help relieve some of their financial worries,” Walker said.

LPL Financial in the News

April 06, 2022 LPL Financial

LPL Financial continues growing as advisors seek flexible business models and enhanced capabilities that help them stand out in the market. On the investment management front, LPL is recognized for its access to sustainable investing options, while the Research team pursues more data on diversity and inclusion in the managers they cover.

Financial Advice and Advisors Move Home

March 28, 2022 LPL Financial

Financial advisors working remotely during the COVID-19 pandemic were able to preview life outside the office of the traditional wirehouse and boutique financial firms, and they liked what they saw.

Deborah Danielson and Advisor Independence

March 28, 2022 LPL Financial

“I dwell in possibility.” The opening line of Emily Dickinson’s poem on the power of writing can also serve as the anthem for how financial advisors serve their clients—and the philosophy of Women’s History Month.

Case Study: Finding a Philosophical Match in LPL

March 11, 2022 LPL Financial

When the SmithSandlin partners joined Linsco by LPL Financial, the firm’s new employee model, it provided a comprehensive level of support they had enjoyed as W-2 employees. They also found they would own their own book and be allowed to market themselves under their own brand.

Structuring the Deal: Buying & Selling Your Practice

March 03, 2022 LPL Financial

For prospective buyers, or those planning to sell a financial advisor practice, the acquisition process can seem overwhelming. It’s important that advisors are familiar with common methods and deal terms so they can be prepared to transition the ownership of a practice or book of business. Advisors, learn about the three most common deal structures to help you buy or sell a practice.

What Advisors Can Get Wrong About Their Technology

February 28, 2022 LPL Financial

“In the last 10 years, you've had dramatic change and innovation, which has been wonderful. But it's created an issue where either advisors don't know what to use, or if they are choosing different technologies that are disparate and not connected to each other, and it creates efficiency issues.”

Going Independent at LPL Just Got Easier

February 22, 2022 LPL Financial

Leaving a wirehouse to go independent can be met with trepidation. Advisor Mike Ashworth wished he’d made the move sooner. “I’ve heard, it sounds sort of cliché. If you’d known what it was going to be like to be independent, you’d have done it a lot sooner.” Learn what he has to say about that journey with LPL.

LPL Financial Moves Forward in Growth Spurt

February 18, 2022 LPL Financial

LPL Financial continues growing as more advisors seek flexible business models, such as Linsco by LPL Financial, that offer independence and opportunities to capitalize on their own authenticity in the face of massive industry consolidation. As LPL celebrates its past through present milestones, analysts offer insights to the future 2022 may bring for advisors and their clients.

Build A Connection with Your Advisor Value Proposition

February 07, 2022 LPL Financial

Standing out from the competition is crucial for financial advisors, especially as the industry continues to see growth. Advisors, learn how to create and evaluate your value proposition to effectively connect with prospective clients — and set your practice apart from the competition.

LPL Grows in Advisors & Diversity Across the Firm

January 18, 2022 LPL Financial

LPL Financial is seeing growth in asset management as new, diverse advisors bring their vision for success and join through LPL’s affiliations and business models that offer the support independent advisors and institutions are craving.

Choosing a Broker-Dealer: What Advisors Need to Know

December 22, 2021 LPL Financial

Is it time for a new broker-dealer? Deciding to affiliate with a different broker-dealer is one of the most pivotal decisions you can make. By comprehensively comparing how potential partners stack up, you can gain the clarity you need to move forward with an affiliated broker-dealer. See how independence is better with the right partner.

LPL’s Mission to Close the Advisor Diversity Gap

December 17, 2021 LPL Financial

LPL Financial remains focused and intentional when it comes to building communities of support, while offering the tools and services needed for independent advisors to continue connecting with diverse investors’ values and evolving interests.

LPL’s RIA Offerings Gain Appeal with Advisors

December 15, 2021 LPL Financial

Trends reveal Registered Investment Advisors’ need for dynamic support available through LPL Financial’s RIA offerings. Meanwhile, insights shared by LPL leaders at InvestmentNews RIA Summit, further reflect LPL’s capabilities to help RIAs capitalize on industry boom.

LPL Platforms & Progress: Our Month in Headlines

December 06, 2021 LPL Financial

Read the latest headlines featuring LPL, along with a few noteworthy announcements from the LPL team.

7 Tips For Advisors When Talking to their Clients

November 23, 2021 LPL Financial

Today’s investors want more from their financial professionals than investment returns and advice—they want to be understood. When clients’ feel they are heard, they’re more likely to trust their advisor to build an investment path that helps them reach their financial goals. Check out these tips for asking better questions and building trust with your clients.

6 Steps to Building Your Advisor Marketing Plan

November 09, 2021 LPL Financial

A defined advisor marketing plan can help you communicate your brand and your value to prospective clients to grow your business. LPL Financial can help by providing consulting, automation, content, and other services and tools that save you time while maximizing your visibility.

LPL’s Award-Worthy Growth: LPL’s Month in Headlines

October 28, 2021 LPL Financial

Read the latest headlines featuring LPL, along with a few noteworthy announcements from the LPL team.

Women Find Success at LPL Financial

October 14, 2021 LPL Financial

Women-led firms continue to find success at LPL and choose LPL Financial as their home. At LPL Financial, more women advisors are finding what they need to thrive and providing women investors the financial advisors they prefer.

Taking Care of Advisors Leads to LPL’s $1 Trillion in Assets

September 09, 2021 LPL Financial

As of June 2021, the firm officially holds over $1 trillion in brokerage and advisory assets. With an increase of over 2000 advisors in a year over year comparison, it seems LPL’s appeal is growing with financial professionals across the industry—including larger firms.

Advisor Ron Davidson Finds Successor at LPL

August 23, 2021 LPL Financial

After 35 years, Ron Davidson started considering a well-earned retirement. Ron’s number one goal for his over 600 clients was to ensure they would be taken care of with a rock-solid transition plan. After meeting with LPL Diversity and Inclusion’s Lauren Taylor Riley and Rutledge Financial Partners Nick Miles, CFP®, the wheels were set in motion.

LPL Financial Thrives Despite Pandemic

August 20, 2021 LPL Financial

In a recent episode of “The Playbook,” hosted by David Meltzer, Dan Arnold shares more on his career, LPL’s future, and how LPL unknowingly found itself in the perfect position to successfully pivot in a challenging year.

LPL Financial’s Strategic Wealth Services Sees Momentum

July 29, 2021 LPL Financial

At its heart, LPL Strategic Wealth Services is a breakaway solution to help wirehouse advisors go independent. But it’s so much more—it’s a team of LPL partners who run advisor businesses on their behalf. Strategic Wealth Services offers the opportunity to realize the benefits of independence without the headaches of entrepreneurship.

LPL Fee-Only RIA Support

July 07, 2021 LPL Financial

LPL's Registered Investment Advisor business model has evolved to meet RIA advisors needs. Now LPL will serve broker-dealers & fiduciary-based advisors. Read what Marc Cohen, Executive Vice President of Advisor Business, had to say to Wealth Management.

Platinum Wealth Management Goes Independent

June 03, 2021 LPL Financial

Platinum Wealth Management’s Gena Barbato and Beth Woodward are taking steps in building their vision of success. By partnering with LPL Financial, Gena and Beth join an increasing demographic of women advisors looking to grow their business their way through the opportunities LPL’s independent model provides.

AdvisorHub’s Meet the Custodian with LPL

April 22, 2021 LPL Financial

AdvisorHub Magazine’s “Meet the Custodian” invited Marc Cohen to share what sets LPL Financial apart for providing RIAs custodian services and support.

Going Indie with LPL’s Strategic Wealth Services

April 14, 2021 LPL Financial

Wirehouse advisors fantasize about owning a business without having to run it. AdvisorHub shares how LPL’s Strategic Wealth Services helps advisors enjoy the benefits of independence without the distractions of running a business.

LPL Reinvented – The Mindy Diamond Podcast

April 14, 2021 LPL Financial

LPL Financial is evolving to serve advisors a custodian, clearing firm, technology provider, back-office support, & business partner. Mindy Diamond talks with LPL’s Rich Steinmeier & Marc Cohen about this evolution and what’s still ahead.

AdvisorHub on How LPL Helped Great Valley RIA Grow

April 14, 2021 LPL Financial

RIAs that want to grow often look to private equity funding – which can result in the loss of control. AdvisorHub Magazine profiles how Great Valley leaned on their custodian, LPL Financial, for options.

Payouts, Support, & Wirehouse Advisor Frustration

April 05, 2021 LPL Financial

A recent Nasdaq.com article profiles the frustrations of wirehouse advisors, causing them to breakaway to RIAs and IBDs. This article explores those pain points and possible solutions.

LPL Provides Wealth Management to PSECU Members

March 16, 2021 LPL Financial

LPL Financial’s Institutional Services' dedication to growing wealth management programs located at credit unions may help PSECU members pursue their financial goals.

WWK’s Leaving Schwab Spotlights LPL’s Support

March 03, 2021 LPL Financial

LPL Financial’s commitment to 100% advisor support allowed WWK Investments to make a bold move.

Break Free with LPL

February 03, 2021 LPL Financial

Wirehouse advisors have new options for breaking away and into independence. With supported models, you can be an independent financial advisor without having to run a small business alone.

InvestmentNews Highlights LPL

February 03, 2021 LPL Financial

In this interview, LPL Financial's Jeremy Holly discusses the current trends for RIA valuations & how advisors are setting up their practices for success.

Finding More Time

November 10, 2020 LPL Financial

In an interview with InvestmentNews, LPL Financial Managing Director Burt White discusses how technology can help free up a critical resource for advisors.

Podcast: LPL’s New Employee Model

August 14, 2020 LPL Financial

LPL Financial’s new independent employee advisor model is shaking up the financial services industry with greater freedom and competitive advantages for advisors.

Growing Your Financial Advisory Practice Now

August 06, 2020 LPL Financial

Tips advisors can use now to drive business growth

3 Strategies for Staying in Touch with Clients in Turbulent Times

July 21, 2020 LPL Financial

Tools, technology, and materials advisors can use to connect with clients and thrive

How to Manage Remote Work and Returning to Work

July 06, 2020 LPL Financial

Tips and solutions to keep your business moving forward and growing in the current world.

How to Thrive Today

June 22, 2020 LPL Financial

If you can start thinking of yourself as a thrivalist—someone who rises above and emerges from a difficult time stronger than they were before—you may find exciting opportunities in your financial practice and even, perhaps, your life as a whole.

Success Story: Intellectual Capital Group

August 01, 2019 LPL Financial

The team ICG agreed that to grow the business the way they intended, they’d need to find a way to scale. They began the search for a partner that would support them in the growth they wanted while providing them the support they needed to make ICG the independent firm they all envisioned—and found their perfect partner in LPL.

Success Story: Patriot Wealth Management

April 04, 2019 LPL Financial

Patriot Wealth Management returns to LPL after nearly a decade away, citing modern technology, rich resources, and most importantly, company culture as driving forces.

Success Story: 228Main.com

April 04, 2019 LPL Financial

Mark Leibman shares why he has partnered with LPL since 1994 and the many changes he’s seen as both companies have grown. Working with LPL, Leibman has embraced digital marketing and is a big fan of SAM, giving his investors access to a wide variety of investments.

Investing in Technology

April 02, 2019

Technology has emerged as a clear and critical differentiator for advisors. Both advisors and broker/dealers alike who view technology as a key priority may have a significant strategic advantage in this increasingly tech-savvy marketplace. It becomes a critical factor in creating efficiencies and fueling growth.

Case Study: FPD

March 19, 2019

Financial Planning Department partnered with LPL and were impressed by the technology, the in-house research department and, most of all, the people. The team has found their new partners at LPL understand the support they need as advisors and are committed to their success.

Case Study: Premier Investments

December 21, 2018 LPL Financial

The advisors at Premier Investments take a leap to increase efficiency, knowledge and service.

Case Study: BMG Advisors

December 14, 2018 LPL Financial

Independent Financial Advisors Make a Move to Increase Client Offerings

What Drives Practice Value

June 21, 2018 LPL Financial

Whether you’re looking to grow organically or through acquisition, it’s critical to understand what drives your value. Learn what activities drive long-term practice value, when it makes sense to outsource non-core functions, and how to access the broad resources and specialized support you need to pursue your growth goals.

Build Trust in Volatility

May 18, 2018 LPL Financial

Times of market volatility can raise sensitivity for advisors and clients alike. Advisors who use empathy to navigate these waters carefully can decrease client sensitivity, provide reassurance, and build long-term trust.

When to Sell A Practice

May 04, 2018 LPL Financial

Advisors who are considering retiring or selling their practice must not only plan carefully in advance, they must also know when the time is right for maximizing value. Learn when it makes sense to hold on to your business, and when to strike when the iron is hot.

3 Steps to Show Value

April 24, 2018 LPL Financial

Many advisors think investment management is their primary value, but some prospects may be looking for something else: someone they can trust, who understands their unique circumstances, and who is focused on their goals. Learn the three simple steps you can take to demonstrate to today’s investors that you offer the value they seek.

8 Strategies for Client Referrals

February 08, 2018 LPL Financial

To build a quality referral pipeline, start with a clear value proposition that outlines the clients you serve and the solutions and benefits you offer them. Share it with your best clients so they understand your approach. Profile your ideal prospects and target specific individuals. Insist on an introduction and thank your sources.

Year of the Independent Advisor

January 16, 2018 LPL Financial

With an environment of growing opportunity in investor attitudes, the tools available to establish and run your business, and the urgency created by firms leaving Broker Protocol, we’re calling it: 2018 is the year of the independent advisor.

Attract Clients of All Ages

January 10, 2018 LPL Financial

Millennials, generation X and baby boomers present their own unique preferences and challenges to advisors. These generations do share a few things in common, as each is comfortable with technology and social media while desiring to be treated as an individual. However, there are significant differences that must be taken into account.

Exceeding Client Expectations

December 15, 2017 LPL Financial

As consumers demand more from their financial advisors, how do you grow your business while still offering personalized client service? The right approach, resources and service model can allow you to cater to individual investor needs and creating an exceptional client experience.

Growing Big by Thinking Small

December 12, 2017 LPL Financial

LPL Financial has consistently maintained its guiding principles in support of individual advisors, their aspirations, independence and client needs. It has grown by thinking small—never forgetting that its business centers on building individual relationships, rather than catering to groups or collectives.

5 Ways to Pull in Prospects

November 16, 2017 LPL Financial

Just as the financial advice industry has evolved through technology and changing demographics, so has prospecting for clients. LPL Financial can support your efforts with technology, consulting, and content that will save you time and help communicate your value. Learn new methods that can make prospecting more effective and efficient.

Navigating the Transition

October 13, 2017 LPL Financial

If you’re considering transitioning to a new partner firm, you’ve got ideas about what you want to achieve. Choosing the right partner can help you not only achieve your goals, but to exceed them and recognize new opportunities for growth. So how do you figure out which one is the right fit for you?

5 Steps for Managing Change

October 06, 2017 LPL Financial

Even when you know it’s time for a change, working your way through it can be daunting, requiring perseverance and teamwork. If you’re transitioning to a new partner firm or considering doing so, your journey can be made easier with a coherent internal process and knowing what to look for in a partner.

What Investors Value in Advice

September 18, 2017 LPL Financial

The value you provide to clients can’t be measured only by the bottom line on your clients’ investments. Your holistic approach to their financial well-being includes financial education, an accessible sounding board, and someone to monitor market and life changes to ensure they’re on the path to their goals.

Working with Junior Advisors

September 05, 2017 LPL Financial

One way to address the aging advisor conundrum is to mentor junior advisors. Tech and social media savvy, they can relate to younger clients, free up valuable time, contribute to a succession plan, and help to grow a practice. Try recruiting raw and enthusiastic talent that reflects your ethics and values helping guide the future of your practice.

Improve Your Market Value

June 05, 2017 LPL Financial

You never want to sell yourself, or your book of business, short. To better prepare for selling your book and to improve its potential market value, it would be prudent to learn the three key factors LPL’s Business Valuations team consider when assessing an advisor’s book. Making a few simple changes to your book could significantly increase its attractiveness and value.

Planning for the Future

May 29, 2017 LPL Financial

Take control of the clock—make the most of the time you have available by developing repeatable workflows for practice management. Creating a standardized process for financial planning and service can help you save time and focus more on the activities that drive value for your practice and clients.

Meeting Client Milestones

May 15, 2017 LPL Financial

When it comes to considering their financial future, your clients could use a roadmap to help them along the way. Their journey toward that future will be affected by several major life factors and events. Help guide your clients toward their goals with this helpful tool mapping various life stages, needs, and milestones they may encounter.

Disclaimer

The views and opinions expressed by LPL Financial Advisor(s) may not be representative of the views of other Financial Advisors and are not indicative of future performance or success. Neither LPL Financial nor the LPL Financial Advisor can be held responsible for any direct or incidental loss incurred by applying any of the information offered.

* Data as of December 31, 2021

¹ Fortune 500 ranks U.S. companies based on a review of the prior year's total revenue and factors such as profits after taxes, year-end assets and total stockholders' equity.

MEET YOUR LPL REPRESENTATIVE

WHY CHOOSE LPL FINANCIAL?

The resources you deserve to build the practice you want.

Advisors drive the future of financial advice. That’s why, at LPL Financial, you're always in the driver's seat.

We take care of our advisors, so that they can take care of their clients

Your journey begins here. Find support for you and your practice through:

Read why your peers chose LPL, and envision your future with us.

Leadership, Size, and Strength*

Thought Leadership

Our Latest White Papers

Let’s build the future. Together.

Your journey begins here. Find support for
you and your practice through: