Use LinkedIn to become an online networking rock star.
In a previous blog post, I shared some simple tips for staying active on LinkedIn. In this article, we’ll get a little more advanced. Here are three ways you can use LinkedIn to become an online networking rock star.
LinkedIn is a powerful tool for growing your network and sharing content—and it’s also a database of over 450 million professionals worldwide. Use it to search for prospects that match your target criteria. For example, let’s say you target business owners in your area. Here are five steps you can take to build a prospect list and keep in touch with them through content:
Tip: LPL advisors and institutions can use the free social media content library to stay active with your posts and save time. Go to the Resource Center on ClientWorks, and search for “social media content library” to get started.
In addition to sharing articles, you can also WRITE them. Why would you want to do this? There are certainly pros and cons, but the pros are incredibly valuable. For example, only about 0.2% of all LinkedIn members have published articles on the site, so it sets you apart from the competition. It also has great pass-along potential, providing an opportunity to expand your reach to people interested in the topics you’re writing about.
To publish your own article, click the “Write an article” option on the LinkedIn homepage:
As a best practice, always include an image with your article to help it stand out in the newsfeed and get more engagement.
For really advanced users, upgrading to the Premium version of LinkedIn called Sales Navigator has several benefits. Here are just a few:
You can sign up for a 30-day free trial to test it out, after which the annual cost is around $780. For more information, visit the Sales Navigator page of LinkedIn’s Sales Solutions section.
Learn how you can use social media marketing and other financial marketing strategies to grow your business.
Already an LPL advisor? Get more financial advisor marketing tools and tips on the Resource Center.
You should consult your compliance department for information about the rules and use of social media.
Sarah provides custom marketing and social media consultations for LPL Financial advisors and investment programs. In this role, she consults with and supports clients in effectively marketing their business in today's increasingly competitive environment. View full bio.