Blogging lets you reap the benefits of thought leadership- Sarah LeBlanc
When attempting to overcome fears, falling isn’t the hard part—it’s the jump. Many financial advisors are motivated to write a blog because they want to be sought out as an expert on certain topics, such as personal finance or investing. But getting started can feel overwhelming and hold you back. Once you take the first steps, the rest is easy, and you’ll reap the benefits of thought leadership as you set yourself apart from the competition and see how much better the view is from up above the crowd.
Ready to take the leap? One, two, three…here we go!
Yep, it’s that simple to start with. Just put an hour on your calendar to brainstorm topics you’d like to write about. Do this on your own, or invite team members to join you. LPL advisors can leverage the LPL Marketing Content Calendar on the Resource Center for inspiration.
Here are some example blog topic ideas and questions to ask yourself to get started:
If you’re still having trouble, here are some popular educational topics to consider:
From the list you brainstormed, pick your best twelve blog ideas. Which ones are you most excited about, and which ones will be the easiest to write? Plot them on a content calendar, assigning each topic to one month of the year. LPL advisors can download a content brainstorming tool from the Resource Center for this step.
Tip: Consider seasonality when scheduling your content. For example, if you plan to share a story about how you learned to cut back spending during the holidays, assign that topic to December to maximize relevance.
Don’t be daunted by the list. Just pick the first topic, and start writing. If staring at a blank page induces writer’s block, here are a few tactics I’ve found helpful in my own experience:
That’s it! You’ve started. By following these three simple steps, you’re among an elite group who’ve overcome the fear of blogging and taken the leap towards differentiating yourself through thought leadership. LPL advisors, just remember to submit your article to compliance for approval prior to posting, and set time aside on your calendar to keep it going each month.
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You should consult your compliance department for information about the rules and use of social media and the review of any and all advisor marketing materials.
Sarah provides custom marketing and social media consultations for LPL Financial advisors and investment programs. In this role, she consults with and supports clients in effectively marketing their business in today's increasingly competitive environment. View full bio.