FINANCIAL ADVISORS & INSTITUTIONS

Pursue Success on Your Pace with LPL Financial

LPL's Thought Leadership Series

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YOU SET THE PACE. ALWAYS.

Because investor goals change fast, LPL is driven to help financial advisors and institutions set the right pace for delivering financial advice. From advisor-centric technology to in-house research to flexible support, LPL is here to collaborate on your unique approach for providing personal investment and wealth management guidance.

Run your business your way. Look to LPL to follow your lead and help prepare you to go the distance. 

CHOOSE YOUR LANE

As a financial advisor or financial institution, you know what’s best for your clients, your business, and yourself. Instead of telling you how to run your business, LPL is here to help you create your unique lane for giving financial advice.

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Registered Investment Advisor

You want a dedicated relationship manager and RIA savvy team to help your business thrive. You want advisor-focused technology. You want risk-management options. You want more than a custodian. You want a business partner – who doesn’t compete for your clients.

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Financial Institution Advisor

You want to expand your institution’s ability to serve clients. You want customized investment programs for your clients. You want scope, scalability, and self-clearing solutions.

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Independent Employee

You want to own your practice – and benefit from a W-2 employee menu of support. You want access to end-to-end support, tools, and tech. You want a competitive payout and a complete benefits package.

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Independent Owner with Full-Service Concierge

You want the benefits of owning your business without the hassles of entrepreneurship. You want a team of practitioners working for you while you focus on managing your clients’ wealth. You want one fee, no fuss.

HELPING YOU RUN SMARTER WITH TECHNOLOGY

LPL Offerings to Suit Your Needs

Technology helps you set the pace for your business or financial institution, and LPL’s industry-leading innovation provides you options for building a tech stack that best matches your approach. 

Powering Your Business: The Integrated Workstation Built for You

LPL’s ClientWorks is designed to fuse advisor tools with your way of getting things done.

PUTTING YOURSELF IN YOUR CLIENTS' SHOES1

Understanding what clients from all walks of life want in financial advice can help set your service pace. Here are some factors important to clients and prospects:

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“Takes time to understand goals and risk tolerance.”

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“Looks at entire financial picture.”

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"Understands performance of investment vs. overall market."

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“Provides a comprehensive review of investment portfolio on a periodic basis.”

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“Incorporates cutting-edge technology.”

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"Values a written financial plan."

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Important Insight

55% of adult children have never met their parent’s financial advisor. Click here to hear how MFS Investment Management believes financial advisors can take advantage of this insight.

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HEAR FROM LPL ADVISORS

My Path. My Pace.

Hear from LPL Financial advisors about how they choose the LPL resources and services to set the pace they want for their business.

HELPING FINANCIAL ADVISORS KEEP PACE WITH CHANGE

LPL Research: Purpose, People, and Perspective

The LPL Research team and advisors discuss LPL’s approach to research and how it adds value to creating strategies for clients.

ADVISOR MARKETING: PUTTING YOUR BEST FOOT FORWARD

Is Your Brand on Pace? 

One marketing trend for 2022 is a renewed emphasis on reputation.2 LPL Marketing Vice President, Sarah LeBlanc, shares tips for helping your brand out-pace the competition and engage clients and prospects.

LPL SHARE-CAST: THE INDUSTRY RUNDOWN

In this podcast, LPL sits down with a leader from PIMCO to get his perspective on what’s going on in the financial advice industry and what financial advisors and institutions must do to keep on pace.

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WATCH LPL LIVE: SUPPORT AT EVERY STEP

In this special edition of LPL Live, Samantha Davison and LPL leaders track the evolution of financial advice and how LPL integrates technology, research, flexibility, services, and support to help financial advisors and institutions keep pace for the long run.

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Corey Staten, Ben Welch, and Judy Ricketts

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Aneri Jambusaria

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Kara Mackie

LEARN MORE ABOUT LPL FINANCIAL


Building Advisor Technology at LPL

At LPL Financial, technology is the differentiator. We continue to automate time-consuming processes to improve advisor efficiency and accuracy so you focus on your clients.

Investment Solutions

LPL continues to grow investment solutions not only for your clients, but for you, the financial advisor, so you can meet your clients where they are.

Start the Conversation

Ready to start the conversation about what LPL Financial can do for you? Connect with a representative to learn more.


1 *The Cerulli Report | U.S. Retail Investor Advice Relationships 2021

2 Forbes | 15 Top Trends That Will Impact Marketing in 2022

The views and opinions expressed by the LPL Financial Advisor(s) may not be representative of the views of other Financial Advisors and are not indicative of future performance or success. Neither LPL Financial nor the LPL Financial Advisor can be held responsible for any direct or incidental loss incurred by applying any of the information offered.

The Advisor firms mentioned and LPL Financial are separate entities.

Throughout this communication, the terms “financial advisors” and “advisors” include registered representative and/or investment adviser representatives affiliated with LPL Financial LLC, an SEC registered broker-dealer and investment adviser.