Growing the Next Generation of Investors

Growing your book of business may be easier than you think. In this video, Susan Kay from MFS Investment Management shares a key statistic that can create a great opportunity for growing your business:

55% of adult children have never met their parent’s financial advisor*.

If this is true for many of the families you serve, it could prove beneficial to reach out to your clients to gauge their interest in you meeting the next generation. It could result in an opportunity for you to develop more holistic services for the parents and, possibly, turn the adult children into your next clients.

Tune into The Big Picture discussion to learn what else MFS Investment Management believes can help your business keep pace with the changing needs of investors.

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^Disclosure

^{The speaker in this presentation is affiliated with MFS, an investment management firm focusing on active fixed income management worldwide but is speaking on his own behalf and not on behalf of MFS. The speaker is neither affiliated with LPL Financial nor speaking on its behalf. The statements contained in the presentation do not represent MFS or LPL Financial’s views on their subject matter, and MFS and LPL makes no representation as to their veracity, or to the accuracy of the speaker’s credentials.}

^{Please also be aware that certain of the speaker’s statements are forward-looking and involve known and unknown risks and uncertainties, including economic, legislative, regulatory, competitive and other factors, which may cause actual financial or operating results, levels of activity or the timing of events to be materially different from those expressed or implied. The speaker will not be updating any such forward-looking statements if circumstances change.}

^{MFS has paid LPL no compensation to present the speaker. MFS does pay LPL financial benefits and fees in connection with its financial products and services, and these payments create conflicts of interest. For more information on these conflicts, please visit https://www.lpl.com/disclosures.html.}

^{Source: “Seeking Financial Advice and Other Desirable Financial Behaviors”, 2018 Journal of Financial Counseling and Planning, Volume 29, Number 2.}

^{https://files.eric.ed.gov/fulltext/EJ1199115.pdf}