Why Partnering with LPL Makes Sense for Financial Institutions

In this article, Christopher Cassidy, SVP and Head of Institution Business Development, discusses how banks, credit unions, and insurance companies can stay competitive through partnering with LPL.

The landscape of wealth management is changing, with emerging opportunities and challenges around every corner. To stay ahead, financial institutions must have access to the most cutting-edge tools and resources. The LPL Institution platform is a comprehensive solution that can elevate your firm's wealth management program and help you maintain your competitiveness in the market.

At LPL Financial, we understand the complexities of running a wealth management business, and we've built a platform that integrates the features and services you and your advisors need. By leveraging our advanced platform, your institution can benefit from a robust compliance program, access to highly skilled and experienced professionals, and a wide range of investment products and services.

The LPL Institution platform can also help you streamline how you do business. The platform's intuitive design helps modernize workflows, while the curated human capital resources can help advisors and institution leadership stay ahead of the curve. The platform is customizable, which means that your institution can tailor it to meet its specific needs and preferences.

Via partnership with LPL, your institution can tap into a deep well of capabilities and resources to help your wealth management business grow and succeed. Here are a few examples:

• Cost-effective solution
  A comprehensive wealth management platform requires substantial ongoing investments in capabilities to stay updated. Aligning with LPL Financial presents a cost-effective alternative. The platform gives you access to a wide array of services and resources without the necessity of significant capital investment. This, in turn, allows for a more efficient allocation of resources and a focus on primary business activities.
• Compliance expertise
  Navigating the complex regulatory landscape is a formidable task. LPL has a team of knowledgeable compliance professionals who are here to assist you. Their continuous support and advice are designed to help you ensure that your institution stays in line with regulations and mitigates potential penalties.
• Access to specialized talent
  LPL is known for attracting top-tier financial advisors. Through partnership with LPL, you and your advisors have access to expertise in many broad financial areas, including high-net-worth focus, fee-based services, and financial planning. This collaboration allows you to offer your clients personalized and sophisticated wealth management advice that caters to their specific needs and objectives.
• Advanced technology platform
  LPL's technology platform is designed to streamline operations and bolster efficiency for financial institutions. For example, its user-friendly interface empowers advisors to set up accounts quickly and seamlessly. In contrast to the protracted timelines of traditional banking systems, our platform can complete the process in just four minutes.