Investors New to LPL Financial

Welcome! Your financial advisor is moving their business to LPL, and we look forward to
supporting your needs and goals. Here, we’ll answer some questions you might have about this change. 

YOUR QUESTIONS ANSWERED

Personalized Support You Can Count On

Your advisor will remain your go-to wealth management guide, dedicated to helping you realize your goals. It’s a complex job that requires back-end support for technology, trading platforms, and more. That’s where LPL Financial comes in.

We are a leading wealth management firm founded on the belief that everyone deserves personalized financial advice. We provide advisors the support they need to power your goals. That commitment drives what we do so your advisor can deliver personalized and strategic advice to you. 

businesswoman talking with a couple in an office

Forerunners of Independence 

Over 30 years ago, our founders anticipated the growing desire for advisors to run independent practices backed by top-notch, flexible support. 

Financial Industry Leaders 

Today, we're the largest independent brokerage firm in wealth management**, serving almost 30,000 financial professionals and approximately 1,500 banks and credit unions. 

Committed to Service Excellence 

At LPL Financial, your advisor is empowered to make decisions regarding investment strategies and products that are in your best interests.

An Industry Leader in Wealth Management Transformation

$1.8T

Total advisory and brokerage assets serviced and custodied*

7M

Investors supported by LPL advisors and institutions throughout the United States*

#1

In market share among 3rd-party providers of brokerage services to banks and credit unions***

Fortune 500 Logo

Company*

Frequently Asked Questions

LPL Financial is a Financial Industry Regulatory Authority (FINRA) member firm subject to the federal securities laws and the rules of industry regulatory organizations. We work hard to carry out our obligations to protect client assets in our custody with the utmost care and scrupulous adherence to financial protection rules, including those governing the segregation of advisor assets.

Learn about our SIPC protection and other securities protection.

Each year, we help thousands of financial advisors like yours move their business to LPL. While each advisor has their own reasons for the switch, the deciding factors we hear most often are: 

  • Client-centered financial advice. Because we don’t offer proprietary products or have investment banking operations, LPL advisors are free to provide guidance that’s in your best interest and aligns with your investment goals.
  • Client-centered service. Advisors can leverage our innovative tools, technology, regulatory expertise, back-office support, and more to simplify account management, boost practice efficiency, and deliver personalized service experiences. 
  • Client-centered culture. Our employees give their all each day to make a difference in the lives of our advisors and their clients. We value transparency, a sense of inclusion and belonging, working ethically, and a commitment to excellence.

Your relationship with your advisor won’t need to change. They will continue to give you sound advice based on your financial goals — but now they’ll have more choices. 

You will also have:

In most cases, all of your accounts should be easily transferable with minimal paperwork. Once your accounts are opened, you can sign up for the online portal Account View. To learn more about how you can sign up for Account View, please refer to this how-to guide to walk you through the process.

No, there are no fees to you with transitioning your accounts.

Yes, virtually all of your holdings will transfer over.

Your financial advisor may have additional questions and you may have to fill out additional paperwork if you have multiple accounts. In most cases, all forms can be completed with eSignature and you will not have to go into your advisor's office to finalize the transfer of your accounts.

LPL's Experience Can Make a Difference For You

29,500

We support over 29,500* financial advisors across the country. This extensive network gives you access to a wealth of expertise and resources, all dedicated to helping you persue your financial goals.

100%

As cyber threats continue to evolve, we strive to defend against potential cyber incidents. Our Information Security, Privacy, and Fraud organizations work together to make LPL a firm you can trust.

98%

LPL's advisor retention rate of 98% speaks volumes about having the autonomy and flexibility to tailor their practices and personalize their service offerings, all backed by our comprehensive support.

Zero

Because LPL doesn’t offer any proprietary products, your financial advisor is free to recommend options that best fit your needs. No selling requirements from us, no conflict for your advisor.

Market Insights

Stay informed with the latest trends and topics impacting the financial world. 


Disclosures

* As of March 2025

** As reported by Financial Planning Magazine 1996-2024, based on total revenue.

*** 2021-2022 Kehrer Bielan Research & Consulting Annual TPM Report. Based on market share of AUM, revenue, and advisors.