LPL, Great Valley Advisor Welcome Bernicke Wealth Mgmt.

Last Edited by: LPL Financial

Last Updated: June 29, 2020

LPL Welcomes Bernicke Wealth Management

CHARLOTTE, N.C. – June 29, 2020 – LPL Financial LLC, a leading retail investment advisory firm, independent broker-dealer and registered investment advisor (RIA) custodian, today announced that Bernicke Wealth Management has joined LPL Financial, leveraging the firm’s broker-dealer and hybrid RIA custodial platforms. The team has aligned with LPL-affiliated Great Valley Advisor Group (GVA), a provider of supervisory responsibilities and a technology-driven full-service RIA. The Bernicke team reported having served approximately $530 million in advisory and brokerage assets with TD Ameritrade and Triad Advisors, part of Advisor Group, respectively*.

Ty Bernicke, president and senior wealth manager of Bernicke Wealth Management, launched his independent practice two decades ago under his father’s mentorship. The Altoona, Wis.-based firm has since grown into a 21-member team that includes four financial advisors, paraplanners, technology specialists and several client services support members. The firm takes a team-based approach, with each advisor relying on a committed support staff to help manage the operational aspects of client management so the advisors can spend more time working directly with clients.

“Our mission is to help people navigate life’s moments,” said Bernicke, a Forbes Best-in-State Wealth Advisor for three years in a row: 2018, 2019 and 2020. “We are a comprehensive wealth management firm with a heavy focus on clients who are nearing retirement. Our team truly cares for our clients, who are not only clients, but also friends who rely on us for guidance in making important financial decisions.”

Enhanced Technology and Compliance Support

The team moved to LPL and Great Valley Advisor Group for enhanced technology and compliance support. “As a hybrid firm, the complexities have grown significantly over the last several years. By partnering with GVA and LPL, the compliance burden is lifted from our internal resources, allowing us to focus our time on growing the business and serving clients,” Bernicke said. “We believe LPL’s innovative technology, coupled with another layer of value provided by GVA’s technology, will really put us ahead of the curve. We’re able to keep our full independence with this move, but now we have a network of resources and support to help us take the practice to the next level.”

James J. Spinelli, chief operations officer with Great Valley Advisor Group, said, “Ty and his team have built a reputable independent firm that we are excited to partner with. The caliber and commitment of our team aligns nicely with that of the Bernicke Wealth Management team. As a technology-driven, full-service RIA, we partner with independent financial advisors to provide customized technology, investment strategies, compliance and our AdvisorBOB customized billing solutions. Ty and his team share our mindset of wanting to always push the needle forward and we are proud to welcome them to our existing network of successful advisors.”

Rich Steinmeier, LPL Financial managing director and divisional president, Business Development, said, “We welcome Ty and his team to LPL and congratulate Great Valley Advisor Group for growing its network of quality advisors. Ty is an ambitious business leader and a forward thinker, always seeking to enhance his team’s ability to differentiate their practice and enhance their value with clients. To lead from here, advisors need access to best-in-class solutions that support the relevant needs of their clients and their business, which change continuously. That also requires a need to operate efficiently, given the complexity of the business, and to enable the opportunity for growth given the increasing demand for independent advice. The Bernicke team has our commitment as their long-term partner and we wish them much success as part of the LPL and Great Valley Advisor Group family.”

Read about other firms that recently joined LPL in the LPL Financial News and Media section of

Advisors, find an LPL business development representative near you.


About LPL Financial

LPL Financial is a leader in the retail financial advice market and the nation’s largest independent broker-dealer**. We serve independent financial advisors, professionals, and financial institutions, providing them with the technology, research, clearing and compliance services, and practice management programs they need to create and grow thriving practices. LPL enables them to provide objective guidance to millions of American families seeking wealth management, retirement planning, financial planning and asset management solutions.

About Great Valley Advisor Group

Great Valley Advisor Group (“GVA”) is a technology driven full-service Registered Investment Advisor. GVA partners with select independent financial advisors by providing customized technology, investment strategies, compliance, and proprietary compensation tools to help them grow their business. Our advisors have the choice and flexibility to run their business the way they want. Support to get you started, technology to help you thrive is GVA’s foremost guiding principle. For more information, visit

Securities and Advisory services offered through LPL Financial, a registered investment advisor. Member FINRA / SIPC.

Bernicke Wealth Management, Great Valley Advisor Group and LPL Financial are separate entities. Investment Advice also offered through Great Valley Advisor Group, a registered investment advisor.

*Based on prior business and represents assets that would have been custodied at LPL Financial, rather than third-party custodians. Reported assets and client numbers have not been independently and fully verified by LPL Financial.

**Based on total revenues, Financial Planning magazine June 1996-2019

Throughout this communication, the terms “financial advisors” and “advisors” include registered representatives and/or investment adviser representatives affiliated with LPL Financial LLC, an SEC registered broker-dealer and investment adviser.

Forbes Best-in-State Wealth Advisors list is comprised of over 2,000 financial advisors from across the country who were selected from over 21,000 nominations. The study, developed by SHOOK Research, looked at qualitative and quantitative data like client retention, assets under management, compliance records, industry experience, team dynamics, community involvement, investing process, and best practices with clients, among other factors, with qualitative criteria mostly gained through telephone and in-person due diligence interviews. Neither Bernicke Wealth Management nor its employees pay a fee in exchange for these ratings. Investment performance is not a criterion. Rankings are based on the opinions of SHOOK Research, LLC and not indicative of future performance or representative of any one client’s experience. For details about the methodology, or to see the full list, visit Source: (February 2020).