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Black Financial Advisor Business Community

In an industry known for rapid innovation, diversity and inclusion efforts have lagged far behind. Black financial advisors have waited too long for their expertise to be valued and their contributions to be recognized. That’s why at LPL Financial, we’re not waiting — we’re working hard today to break through barriers to growth and create equitable opportunities for underrepresented communities.

Our financial advisors trust our commitment to keep listening and learning, and you can too. We created the Black Financial Advisors Business Community to ensure your voice is heard and to provide a dedicated space to connect with peers, share ideas, and grow their practices. It’s just one of the many resources available to you at LPL. We have everything you need to thrive: the freedom to run your business your way, the financial technology and resources to help your clients confidently pursue their financial goals, and a supportive community by your side.

Representation matters. Don’t wait for your firm to catch up — represent with us at LPL.

Awards & Recognition

2019 Industry

2019 Industry Award received for LPL Financial’s
commitment to advisor diversity and inclusion.

InvestmentNews 2019 Diversity Champion


2019 Diversity Champion for programs in support of advisor
and end investor diversity and inclusion.

Around the Table: Black Advisor Voices

This iteration of the Around the Table series features six of our esteemed Black financial advisors at LPL, sharing their unique perspectives on overcoming barriers to success, why they chose the independent financial advisor path, and how we as an industry can better serve the Black community.

Check out our Around the Table Series featuring six of our esteemed Black Financial advisors at LPL.

Conferences and Organizations We Support

Association of African Americans Financial Advisors 



Conference of African Americans Financial Professionals

Why choose LPL Financial?

The flexibility to run your business, your way

The flexibility to run your business, your way

With LPL, you have the freedom to manage your business and relationships in the way that’s best for your business. Because we have no proprietary products, you have the flexibility to manage portfolios and assets.

You and your clients can feel confident that their best interests always guide your financial advice. Our investments in advisor-focused technology mean you get to spend more time advising clients and less time on ine-cient software.

A full range of resources to support your practice

A full range of resources to support your practice

Your partner is the backbone of your business, where you can go for technology, support, and tools to help you manage your business efficiency. With LPL Financial, you’ll have access to experts in succession planning, financial solutions, practice management, and more.

The unique service options offered through LPL Business Solutions provide you with dedicated, trained specialists in technology, marketing, finance, and operations to save you time and help grow your practice.

Consistent compensation with no barriers

Consistent compensation with no barriers

One benefit of being an independent financial advisor and business owner is the compensation you earn for the value you’ve created for your clients. We respect your hard work and, because our success depends on yours, we support you in realizing the highest possible value from your business.

Our size and scale allow us to provide competitive payouts, pricing, and fees, with the ability for you to retain more of the revenue you generate.

The Value of Being an LPL Financial Advisor

Lee V. Bethel - President , Comprehensive Benefit Services Inc.

"One of the strongest and biggest reasons I’ve had an LPL advisor for 33 years is the independence that LPL offers to me. While the technology and support that I receive is second to none, it is the ability for me to be totally independent that offers me the greatest benefit in serving our clients. Being free to operate my practice the way I feel is best, and to be able to bring best in class services and products to our clients, is a true benefit of being an LPL independent advisor."

Lee V. Bethel - President , Comprehensive Benefit Services Inc.

President, Comprehensive Benefit Services Inc.

Denika Tokunaga, - President, Maven Wealth Management

"Being a financial advisor is the best professional decision I have ever made. When I decided to become an independent financial advisor I knew I wanted to be with the biggest and the best, which is why I chose LPL Financial! The firm has exceeded my expectations in every way imaginable. The practice management capabilities are limitless, the people are superbly resourceful and innovative, the culture is infectious and the depth of the firm is astonishing. LPL has proven to be everything I didn’t know I needed.”

Denika Tokunaga, - President, Maven Wealth Management

President, Maven Wealth Management

Denika Tokunaga, - President, Maven Wealth Management

“Someone asked me once, are all of your clients friends of yours? And, the answer is yes,” he says. “You can't have a better kind of role in your life or career than helping people fulfill their goals and aspirations as it relates to their financial security. I want my clients to be better off after they met me than before they met me.”

Ken Royster, CLU®, ChFC®, RICP®
President, CEO, First Genesis of Virginia

News & Insights
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Two LPL Advisors Share Their Values-Based Approach

Learn how defining core values helps top advisors increase their fulfillment, team morale, and retention.

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Holistic Financial Planning as a Differentiator

Learn how comprehensive financial planning can increase client loyalty, satisfaction, and retention.

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Shareholder Engagement Promoting Gender Diversity

Impax’s shareholder engagement with T. Mobile promoted diversity and inclusion for women and minorities.

The views and opinions expressed by LPL Financial Advisor(s) may not be representative of the views of other Financial Advisors and are not indicative of future performance or success. Neither LPL Financial nor the LPL Financial Advisor can be held responsible for any direct or incidental loss incurred by applying any of the information offered.

Throughout this communication, the terms “financial advisors” and “advisors” include registered representatives and/or investment adviser representatives a-liated with LPL Financial LLC, an SEC registered broker-dealer and investment adviser.