INDEPENDENT FINANCIAL ADVISORS


LPL Is #1 for a Reason — You

We are here to serve you. More advisors choose LPL Financial than any other independent broker-dealer because the solutions, technology, service, and leadership are all focused on a singular mission: Taking care of financial advisors so they can take care of their clients.

Your needs aren’t just met — they’re anticipated

Your broker-dealer affects your independent financial practice, from the technology you use every day to the compensation you receive, from the ease of placing trades to the helpfulness of the service center. Choosing the right broker-dealer can make your life smoother.

When you work with the nation’s #1 independent broker-dealer for 25 years running,  you benefit from the experience, wisdom, and scale of a market leader.

  • Experience transitioning and serving thousands of independent financial advisors like you
  • Wisdom to anticipate your needs and invest in solutions that make doing business easier
  • Scale to weather market changes and provide avenues for extraordinary growth

Our financial strength powers our investments in the key areas that will benefit advisors. We invest hundreds of millions in advisor-centric technology, service, and capital for advisors to run—and grow—their businesses. We’re committed to ensuring our clients are successful today, tomorrow, and well into the future.

Helping you build your perfect practice

With our commitment to innovation, we’ll keep evolving to serve you today and far into the future.

Your Complete Wealth Management Partner

To support every aspect of your business, think of LPL Financial as your back, middle, and front office partner, combining strategic solutions, services, and tools. No matter where you are in your career, or how you define independence, our approach to wealth management partnership is designed to create a seamless, more rewarding affiliation for you.

#1

Nations's leading independent broker-dealer

$1.2T

Brokerage and advisory client assets, serviced or custodied1

21k+

Financial professionals serviced

fortune five hundred

Ranked no. 466 on the Fortune 500 List [2]

“LPL gave me the ability to build the practice I wanted. I was floored at how much support we actually had. In fact, LPL gives me more support than I’ve ever had at a wirehouse. The ability to get someone to answer and address any question or need is amazing to me.”

Eloy de la Garza, LPL Financial


How It Works: You’re Our Only Business

Helping independent financial advisors succeed is all we do. That means 100% of our energy and investments are focused on making your life easier.

No matter the size or makeup of your practice, you’ll have our complete support to run the practice you envision, on your terms. That includes:

  • Tools that work—and work together. Run your day from a single, integrated workstation. With one sign-on, access the best of LPL technology and a customized suite of third-party applications you define.
  • Fast, effective service. Great service starts with making everyday business easier. When you need to reach us, you’ll have multiple ways to get in touch with specially trained service professionals who are empowered to get you resolution.
  • Consultative support for the future of your practice. From growth strategies to succession plans, our wealth consultants can help steer your practice where you want it to go.
  • Experienced transition support. Your move will be as quick and smooth as possible with the guidance of experts who have helped thousands of advisors transition their books.


What Advisors Are Saying

LPL Financial Creative Graphic

“LPL was the right fit for me… I felt like I was going from the bus to the limousine. It was a whole new world of possibilities for me that it really just, like, took away the glass ceiling, right? I was just so excited to find LPL.”

Julia Carlson,
Financial Freedom Wealth Management Group

LPL Financial Creative Graphic

“LPL allows me to provide the best service, because of the money that they invest into us, the efficiencies, the technology, the research department, the trade floor, all the different pieces of the puzzle.”

Greg Solis,
Solis Wealth Management

LPL Financial Creative Graphic

“Any advisor looking to break into the business or make a transition should definitely consider LPL.  Their technology, their business model, their philosophy, the support people at the home office, are all the best in the industry.”

Steven Budin,
The Budin Group


RECENT NEWS
How to Build a Financial Advisor Marketing Plan

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A defined marketing plan can help advisors like you communicate your brand and value to prospective clients to grow your business. LPL Financial can help by providing consulting, automation, content, and other services and tools that save you time while maximizing your visibility.
How LPL Is Solving Advisors’ Transition Concerns

How LPL Is Solving Advisors’ Transition Concerns

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Learn how LPL Financial is driving innovation to reduce the complexity, time, and workload – while increasing overall satisfaction – for financial advisors transitioning their practice.
LPL Is Dreaming Bigger

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LPL Financial and Its Focus on Diverse Communities

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LPL celebrates diversity and inclusion, emphasizing the need for expanding the universe of advisors to serve a diverse client base. This focus is why I joined LPL Financial.
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5 Factors to Consider When Joining an RIA

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FAQs about Starting an RIA — Answered

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Top Valuation Factors for Investment Advisors

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Tips for Financial Advisors Transitioning Firms

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RIA 101: Understanding the RIA Model

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How Wealth Management Leaders Create Differentiation

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April 13, 2023 LPL Financial
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How to Become an Independent Financial Advisor

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How Advisors Can Choose the Right Broker-Dealer

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Supported Independence, New Joins, Acquisitions

Supported Independence, New Joins, Acquisitions

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How Investors Define the Value of a Financial Advisor

How Investors Define the Value of a Financial Advisor

February 14, 2023 LPL Financial
As investors become generally more educated and savvy regarding financial matters, the value of a financial advisor has changed. So what do clients want from their financial advisor? Clients now seek a more of a holistic relationship with their financial professional and value the expertise, trust and reputation of their advisor, as well as clear and consistent communication.
Financial Advisors Guide and Benefits to Remote Work

Financial Advisors Guide and Benefits to Remote Work

February 07, 2023 LPL Financial
The financial advisor industry is changing. In the past, most advisors worked in brick-and-mortar offices, but today, more and more advisors are working from home. Explore the benefits of working from home as a financial advisor and find out how to get started.
LPL Recognized as Most Responsible Company by Newsweek

LPL Recognized as Most Responsible Company by Newsweek

January 31, 2023 LPL Financial
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LPL in the News: Growing Supported Independence, Tech & Business Solutions

January 23, 2023 LPL Financial
Catch up on highlights of LPL Financial’s media coverage in December, from exec insights into the growing demand for supported independence, to recruiting milestones for LPL and its affiliates.
Advisor Guide to Asking for Referrals

Advisor Guide to Asking for Referrals

January 17, 2023 LPL Financial
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5 Ways Advisors Can Attract More Prospects

5 Ways Advisors Can Attract More Prospects

January 09, 2023 LPL Financial
Just as the financial advice industry has evolved over the years, so have standard financial advisor prospecting ideas. LPL Financial offers a variety of tips on how financial advisors can generate leads — and how to engage those prospective clients.
Case Study: The View from Tower 68 Advisors

Case Study: The View from Tower 68 Advisors

January 03, 2023 LPL Financial
“Today we’re in a market where the tide is out and the rip currents are pretty tumultuous. It doesn’t really matter where you’re swimming, you’re getting sucked out to sea. That’s a very difficult thing to deal with,” notes Ken South, founder of Tower 68 Financial Advisors. During times like these, investors need steadfast guidance.
LPL in the News – November 2022

LPL in the News – November 2022

December 19, 2022 LPL Financial
Catch up on LPL Financial’s media coverage in November, including their record-breaking recruiting and acquisition success, and the launch of new business services for its growing network of nearly 21,000 financial advisors, 1,100 institution-based investment programs, and 500 independent registered investment advisory firms.
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4 Steps to Improving the Value of Your Business

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Financial Planning for Client Acquisition Success

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Three Ways to Grow Your Advisor Practice

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Increase Client Acquisition Success through Outsourcing

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Case Study: Finding an Ideal Succession Plan

Case Study: Finding an Ideal Succession Plan

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LPL in the News – October 2022

LPL in the News – October 2022

November 16, 2022 LPL Financial
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Working with Junior Advisors

Working with Junior Advisors

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As the current demographic of financial advisors continues to age, the industry needs a new generation of professionals in order to stay relevant and efficient. Junior financial advisors are more tech and social media savvy, can relate more to younger clientele, and can aid in succession planning making them a huge value add to any financial practice.
Cybersecurity Month | Keeping Financial Firms & Client Data Safe

Cybersecurity Month | Keeping Financial Firms & Client Data Safe

October 25, 2022 LPL Financial
At LPL Financial, security is built into everything we do. Get the resources and tools needed to keep Cybersecurity at the core of your business.
LPL in the News – September 2022

LPL in the News – September 2022

October 14, 2022 LPL Financial
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How Advisors Can Break Away from the Wirehouse

How Advisors Can Break Away from the Wirehouse

October 11, 2022 LPL Financial
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Questions to Ask When It’s Time to Sell Your Practice

Questions to Ask When It’s Time to Sell Your Practice

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As your business continues to grow and near its peak value it can be difficult to step away. Whether your business has outgrown you, you’re bored and ready for a change, or it’s simply time to consider retirement it may be best to strike while the iron is hot.
Addressing the Pain Points of Wirehouse Advisors

Addressing the Pain Points of Wirehouse Advisors

September 21, 2022 LPL Financial
Today’s advisors face new challenges when it comes to operating in big wirehouses. With a lack of flexibility in compensation and a lack of support, more advisors are seeking to break away from the wirehouse and seek a path to independence. Through LPL Financial’s services and business models, advisors can confidently step into their own path.
LPL in the News – August 2022

LPL in the News – August 2022

September 20, 2022 LPL Financial
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Winning Combination of Freedom and Support for RIAs

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Evolution of Custody, Recruiting Milestones, New Hires

August 12, 2022 LPL Financial
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Financial Forecasts in LPL’s “Midyear Outlook 2022”

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This recently published report, “Midyear Outlook 2022: Navigating Turbulence,” gives advisors key insights on what the markets have shown in the first half of the year, and in-depth market forecasts around what LPL Research expects in the second half of the year.
Using Technology to Unlock Your Growth Potential

Using Technology to Unlock Your Growth Potential

July 26, 2022
Technology has emerged as a clear and critical differentiator for advisors looking to retain investing clients and grow their practice for the future. Advisors and broker-dealers that prioritize the investment and utilization of technology have a significant strategic advantage in an increasingly digitally-savvy marketplace due to several key factors.
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New Service, Plus Advisor, Exec. Interviews | LPL in the News

July 22, 2022 LPL Financial
Discover the new LPL Private Client Services Network, learn about new joins, and hear from LPL advisors and execs about industry and market trends.
Gary Carrai Shares Tech Trends from the T3 Conference

Gary Carrai Shares Tech Trends from the T3 Conference

June 29, 2022 LPL Financial
During a pandemic that altered how financial professionals interfaced with investors, LPL’s advisors had the technology to continue enriching and personalizing client experiences. Following his T3 Conference appearance, LPL Executive Vice President of Wealth Management Solutions, Gary Carrai, shared three tech trends advisors can expect.
LPL in the News

LPL in the News

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Discover LPL’s recent growth, joins, and distinctions, highlighted by news that the firm topped 20,000 advisors in Q1 2022.
Build Trust in Volatility

Build Trust in Volatility

June 16, 2022 LPL Financial
Drastic market fluctuations can cause stress for financial professionals and investors alike. For advisors, empathy is the key to effectively supporting, reassuring, and building trust with clients during unexpected and challenging moments in their investment journeys.
LPL in the News

LPL in the News

May 24, 2022 LPL Financial
In April, LPL Financial and advisors associated with LPL sprinkled the headlines. There were success stories and features about recent joins, as well as news about LPL’s 2022 Sustainability Report and new paraplanning offering.
LPL Financial in the News

LPL Financial in the News

May 10, 2022 LPL Financial
Last month, LPL Financial garnered positive press for the many benefits of its Strategic Wealth model, as well as for recent joins, its transition experience, and the recognition of top LPL-affiliated advisors.
Why Advisors Are Moving Towards Credit Unions

Why Advisors Are Moving Towards Credit Unions

April 26, 2022 LPL Financial
As credit unions expand and elevate their financial advice services offering, a unique opportunity is emerging for financial advisors who may be considering a change. In fact, many advisors associated with credit unions are growing their businesses at an accelerated pace.
Shawn Mihal and Financial Institution Evolution

Shawn Mihal and Financial Institution Evolution

April 25, 2022 LPL Financial
WealthManagement.com speaks with LPL Financial’s Shawn Mihal about LPL’s strategy to further help financial institutions grow their investment programs in today’s evolving environment, while continuing to support the financial advisors who work at these banks and credit unions.
Mindy Diamond and Kimberly Sanders Discuss Independence

Mindy Diamond and Kimberly Sanders Discuss Independence

April 21, 2022 LPL Financial
LPL Financial’s Kimberly Sanders joined Mindy and Louis Diamond to discuss the trend for advisor independence — and how LPL’s Strategic Wealth Services model is meeting their needs. This supported independence model enables advisors to run independent practices while they benefit from a suite of services and support of dedicated LPL teams.
Case Study: ApplewhiteTyll Retirement Planners

Case Study: ApplewhiteTyll Retirement Planners

April 21, 2022 LPL Financial
“We get the feel of independence. We own our own business. But we have the support of everyone in the background making it happen. We’re independent advisors who have healthcare and a 401(k).”
A Perspective on the Mood of the Financial Industry

A Perspective on the Mood of the Financial Industry

April 21, 2022 LPL Financial
LPL Financial leader Shawn Mihal spoke with the Bank Insurance and Securities Association (BISA) on the growth opportunities for financial advisors and institutions, outlining how LPL is adapting to provide banks and credit unions the resources they need to meet the demands of their customers seeking personal wealth management guidance.
20th Advisor Team Joins LPL Strategic Wealth Services

20th Advisor Team Joins LPL Strategic Wealth Services

April 07, 2022 LPL Financial
The Walker Covey Wealth Advisor team boasts over 20 years of financial guidance experience and is committed to supporting clients at every step of their financial journey. “We are excited to build a practice where can provide our clients with high-touch service to help relieve some of their financial worries,” Walker said.
LPL Financial in the News

LPL Financial in the News

April 06, 2022 LPL Financial
LPL Financial continues growing as advisors seek flexible business models and enhanced capabilities that help them stand out in the market. On the investment management front, LPL is recognized for its access to sustainable investing options, while the Research team pursues more data on diversity and inclusion in the managers they cover.
Deborah Danielson and Advisor Independence

Deborah Danielson and Advisor Independence

March 28, 2022 LPL Financial
“I dwell in possibility.” The opening line of Emily Dickinson’s poem on the power of writing can also serve as the anthem for how financial advisors serve their clients—and the philosophy of Women’s History Month.
Financial Advice and Advisors Move Home

Financial Advice and Advisors Move Home

March 28, 2022 LPL Financial
Financial advisors working remotely during the COVID-19 pandemic were able to preview life outside the office of the traditional wirehouse and boutique financial firms, and they liked what they saw.
Case Study: Finding a Philosophical Match in LPL

Case Study: Finding a Philosophical Match in LPL

March 11, 2022 LPL Financial
When the SmithSandlin partners joined Linsco by LPL Financial, the firm’s new employee model, it provided a comprehensive level of support they had enjoyed as W-2 employees. They also found they would own their own book and be allowed to market themselves under their own brand.
What Advisors Can Get Wrong About Their Technology

What Advisors Can Get Wrong About Their Technology

February 28, 2022 LPL Financial
“In the last 10 years, you've had dramatic change and innovation, which has been wonderful. But it's created an issue where either advisors don't know what to use, or if they are choosing different technologies that are disparate and not connected to each other, and it creates efficiency issues.”
Going Independent at LPL Just Got Easier

Going Independent at LPL Just Got Easier

February 22, 2022 LPL Financial
Leaving a wirehouse to go independent can be met with trepidation. Advisor Mike Ashworth wished he’d made the move sooner. “I’ve heard, it sounds sort of cliché. If you’d known what it was going to be like to be independent, you’d have done it a lot sooner.” Learn what he has to say about that journey with LPL.
LPL Financial Moves Forward in Growth Spurt

LPL Financial Moves Forward in Growth Spurt

February 18, 2022 LPL Financial
LPL Financial continues growing as more advisors seek flexible business models, such as Linsco by LPL Financial, that offer independence and opportunities to capitalize on their own authenticity in the face of massive industry consolidation. As LPL celebrates its past through present milestones, analysts offer insights to the future 2022 may bring for advisors and their clients.
LPL Grows in Advisors & Diversity Across the Firm

LPL Grows in Advisors & Diversity Across the Firm

January 18, 2022 LPL Financial
LPL Financial is seeing growth in asset management as new, diverse advisors bring their vision for success and join through LPL’s affiliations and business models that offer the support independent advisors and institutions are craving.
LPL’s Mission to Close the Advisor Diversity Gap

LPL’s Mission to Close the Advisor Diversity Gap

December 17, 2021 LPL Financial
LPL Financial remains focused and intentional when it comes to building communities of support, while offering the tools and services needed for independent advisors to continue connecting with diverse investors’ values and evolving interests.
LPL’s RIA Offerings Gain Appeal with Advisors

LPL’s RIA Offerings Gain Appeal with Advisors

December 15, 2021 LPL Financial
Trends reveal Registered Investment Advisors’ need for dynamic support available through LPL Financial’s RIA offerings. Meanwhile, insights shared by LPL leaders at InvestmentNews RIA Summit, further reflect LPL’s capabilities to help RIAs capitalize on industry boom.
LPL Platforms & Progress: Our Month in Headlines

LPL Platforms & Progress: Our Month in Headlines

December 06, 2021 LPL Financial
Read the latest headlines featuring LPL, along with a few noteworthy announcements from the LPL team.
LPL’s Award-Worthy Growth: LPL’s Month in Headlines

LPL’s Award-Worthy Growth: LPL’s Month in Headlines

October 28, 2021 LPL Financial
Read the latest headlines featuring LPL, along with a few noteworthy announcements from the LPL team.
Women Find Success at LPL Financial

Women Find Success at LPL Financial

October 14, 2021 LPL Financial
Women-led firms continue to find success at LPL and choose LPL Financial as their home. At LPL Financial, more women advisors are finding what they need to thrive and providing women investors the financial advisors they prefer.
Taking Care of Advisors Leads to LPL’s $1 Trillion in Assets

Taking Care of Advisors Leads to LPL’s $1 Trillion in Assets

September 09, 2021 LPL Financial
As of June 2021, the firm officially holds over $1 trillion in brokerage and advisory assets. With an increase of over 2000 advisors in a year over year comparison, it seems LPL’s appeal is growing with financial professionals across the industry—including larger firms.
Advisor Ron Davidson Finds Successor at LPL

Advisor Ron Davidson Finds Successor at LPL

August 23, 2021 LPL Financial
After 35 years, Ron Davidson started considering a well-earned retirement. Ron’s number one goal for his over 600 clients was to ensure they would be taken care of with a rock-solid transition plan. After meeting with LPL Diversity and Inclusion’s Lauren Taylor Riley and Rutledge Financial Partners Nick Miles, CFP®, the wheels were set in motion.
LPL Financial Thrives Despite Pandemic

LPL Financial Thrives Despite Pandemic

August 20, 2021 LPL Financial
In a recent episode of “The Playbook,” hosted by David Meltzer, Dan Arnold shares more on his career, LPL’s future, and how LPL unknowingly found itself in the perfect position to successfully pivot in a challenging year.
LPL Financial’s Strategic Wealth Services Sees Momentum

LPL Financial’s Strategic Wealth Services Sees Momentum

July 29, 2021 LPL Financial
At its heart, LPL Strategic Wealth Services is a breakaway solution to help wirehouse advisors go independent. But it’s so much more—it’s a team of LPL partners who run advisor businesses on their behalf. Strategic Wealth Services offers the opportunity to realize the benefits of independence without the headaches of entrepreneurship.
LPL Fee-Only RIA Support

LPL Fee-Only RIA Support

July 07, 2021 LPL Financial
LPL's Registered Investment Advisor business model has evolved to meet RIA advisors needs. Now LPL will serve broker-dealers & fiduciary-based advisors. Read what Marc Cohen, Executive Vice President of Advisor Business, had to say to Wealth Management.
Platinum Wealth Management Goes Independent

Platinum Wealth Management Goes Independent

June 03, 2021 LPL Financial
Platinum Wealth Management’s Gena Barbato and Beth Woodward are taking steps in building their vision of success. By partnering with LPL Financial, Gena and Beth join an increasing demographic of women advisors looking to grow their business their way through the opportunities LPL’s independent model provides.
AdvisorHub’s Meet the Custodian with LPL

AdvisorHub’s Meet the Custodian with LPL

April 22, 2021 LPL Financial
AdvisorHub Magazine’s “Meet the Custodian” invited Marc Cohen to share what sets LPL Financial apart for providing RIAs custodian services and support.
LPL Reinvented – The Mindy Diamond Podcast

LPL Reinvented – The Mindy Diamond Podcast

April 14, 2021 LPL Financial
LPL Financial is evolving to serve advisors a custodian, clearing firm, technology provider, back-office support, & business partner. Mindy Diamond talks with LPL’s Rich Steinmeier & Marc Cohen about this evolution and what’s still ahead.
Going Indie with LPL’s Strategic Wealth Services

Going Indie with LPL’s Strategic Wealth Services

April 14, 2021 LPL Financial
Wirehouse advisors fantasize about owning a business without having to run it. AdvisorHub shares how LPL’s Strategic Wealth Services helps advisors enjoy the benefits of independence without the distractions of running a business.
AdvisorHub on How LPL Helped Great Valley RIA Grow

AdvisorHub on How LPL Helped Great Valley RIA Grow

April 14, 2021 LPL Financial
RIAs that want to grow often look to private equity funding – which can result in the loss of control. AdvisorHub Magazine profiles how Great Valley leaned on their custodian, LPL Financial, for options.
LPL Provides Wealth Management to PSECU Members

LPL Provides Wealth Management to PSECU Members

March 16, 2021 LPL Financial
LPL Financial’s Institutional Services' dedication to growing wealth management programs located at credit unions may help PSECU members pursue their financial goals.
WWK’s Leaving Schwab Spotlights LPL’s Support

WWK’s Leaving Schwab Spotlights LPL’s Support

March 03, 2021 LPL Financial
LPL Financial’s commitment to 100% advisor support allowed WWK Investments to make a bold move.
InvestmentNews Highlights LPL

InvestmentNews Highlights LPL

February 03, 2021 LPL Financial
In this interview, LPL Financial's Jeremy Holly discusses the current trends for RIA valuations & how advisors are setting up their practices for success.
Finding More Time

Finding More Time

November 10, 2020 LPL Financial
In an interview with InvestmentNews, LPL Financial Managing Director Burt White discusses how technology can help free up a critical resource for advisors.
Podcast: LPL’s New Employee Model

Podcast: LPL’s New Employee Model

August 14, 2020 LPL Financial
LPL Financial’s new independent employee advisor model is shaking up the financial services industry with greater freedom and competitive advantages for advisors.
3 Strategies for Staying in Touch with Clients in Turbulent Times

3 Strategies for Staying in Touch with Clients in Turbulent Times

July 21, 2020 LPL Financial
Tools, technology, and materials advisors can use to connect with clients and thrive
How to Thrive Today

How to Thrive Today

June 22, 2020 LPL Financial
If you can start thinking of yourself as a thrivalist—someone who rises above and emerges from a difficult time stronger than they were before—you may find exciting opportunities in your financial practice and even, perhaps, your life as a whole.
Success Story: Intellectual Capital Group

Success Story: Intellectual Capital Group

August 01, 2019 LPL Financial
The team ICG agreed that to grow the business the way they intended, they’d need to find a way to scale. They began the search for a partner that would support them in the growth they wanted while providing them the support they needed to make ICG the independent firm they all envisioned—and found their perfect partner in LPL.
Success Story: Patriot Wealth Management

Success Story: Patriot Wealth Management

April 04, 2019 LPL Financial
Patriot Wealth Management returns to LPL after nearly a decade away, citing modern technology, rich resources, and most importantly, company culture as driving forces.
Success Story: 228Main.com

Success Story: 228Main.com

April 04, 2019 LPL Financial
Mark Leibman shares why he has partnered with LPL since 1994 and the many changes he’s seen as both companies have grown. Working with LPL, Leibman has embraced digital marketing and is a big fan of SAM, giving his investors access to a wide variety of investments.
Case Study: FPD

Case Study: FPD

March 19, 2019
Financial Planning Department partnered with LPL and were impressed by the technology, the in-house research department and, most of all, the people. The team has found their new partners at LPL understand the support they need as advisors and are committed to their success.
Case Study: Premier Investments

Case Study: Premier Investments

December 21, 2018 LPL Financial
The advisors at Premier Investments take a leap to increase efficiency, knowledge and service.
Case Study: BMG Advisors

Case Study: BMG Advisors

December 14, 2018 LPL Financial
Independent Financial Advisors Make a Move to Increase Client Offerings
What Drives Practice Value

What Drives Practice Value

June 21, 2018 LPL Financial
Whether you’re looking to grow organically or through acquisition, it’s critical to understand what drives your value. Learn what activities drive long-term practice value, when it makes sense to outsource non-core functions, and how to access the broad resources and specialized support you need to pursue your growth goals.
Build Trust in Volatility

Build Trust in Volatility

May 18, 2018 LPL Financial
Times of market volatility can raise sensitivity for advisors and clients alike. Advisors who use empathy to navigate these waters carefully can decrease client sensitivity, provide reassurance, and build long-term trust.
3 Steps to Show Value

3 Steps to Show Value

April 24, 2018 LPL Financial
Many advisors think investment management is their primary value, but some prospects may be looking for something else: someone they can trust, who understands their unique circumstances, and who is focused on their goals. Learn the three simple steps you can take to demonstrate to today’s investors that you offer the value they seek.
Year of the Independent Advisor

Year of the Independent Advisor

January 16, 2018 LPL Financial
With an environment of growing opportunity in investor attitudes, the tools available to establish and run your business, and the urgency created by firms leaving Broker Protocol, we’re calling it: 2018 is the year of the independent advisor.
Attract Clients of All Ages

Attract Clients of All Ages

January 10, 2018 LPL Financial
Millennials, generation X and baby boomers present their own unique preferences and challenges to advisors. These generations do share a few things in common, as each is comfortable with technology and social media while desiring to be treated as an individual. However, there are significant differences that must be taken into account.
Exceeding Client Expectations

Exceeding Client Expectations

December 15, 2017 LPL Financial
As consumers demand more from their financial advisors, how do you grow your business while still offering personalized client service? The right approach, resources and service model can allow you to cater to individual investor needs and creating an exceptional client experience.
Growing Big by Thinking Small

Growing Big by Thinking Small

December 12, 2017 LPL Financial
LPL Financial has consistently maintained its guiding principles in support of individual advisors, their aspirations, independence and client needs. It has grown by thinking small—never forgetting that its business centers on building individual relationships, rather than catering to groups or collectives.
5 Steps for Managing Change

5 Steps for Managing Change

October 06, 2017 LPL Financial
Even when you know it’s time for a change, working your way through it can be daunting, requiring perseverance and teamwork. If you’re transitioning to a new partner firm or considering doing so, your journey can be made easier with a coherent internal process and knowing what to look for in a partner.
Planning for the Future

Planning for the Future

May 29, 2017 LPL Financial
Take control of the clock—make the most of the time you have available by developing repeatable workflows for practice management. Creating a standardized process for financial planning and service can help you save time and focus more on the activities that drive value for your practice and clients.

As of 12/31/21

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Disclaimer

The views and opinions expressed by LPL Financial Advisor(s) may not be representative of the views of other Financial Advisors and are not indicative of future performance or success. Neither LPL Financial nor the LPL Financial Advisor can be held responsible for any direct or incidental loss incurred by applying any of the information offered.

*Based on total revenues, Financial Planning magazine June 1996-2021