We take care of our advisors, so they can take care of their clients.- LPL Financial Mission Statement
Unlike typical brokerage firms where financial advisors work as employees, most LPL advisors operate as independent contractors. They focus on building and growing their practices while doing what’s right for their clients. Our purpose as LPL employees, in turn, is to make that easy for them.
It’s a mission each of us embraces.
It inspires us to innovate and challenges us to think differently. It gives us direction and guides our decision-making, priorities, and actions.
No matter what role or department we’re in, we’re each empowered to make a difference that ultimately benefits our customers — the advisors we support.
At LPL, our values help us activate and execute on our mission every day. They keep us focused, agile, and accountable so we can take care of our advisors even as demographics change, new technologies emerge, and our industry transforms.
For additional insights into LPL’s customer-centric mission, values, and the role advisors have played in our business since the very beginning, check out Growing Big by Thinking Small.