New LPL Milestones and Ongoing Growth | LPL in the News

Last Edited by: LPL Financial

Last Updated: June 27, 2022

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Our strategic alliance with LPL Financial creates a transformative value proposition for the credit union industry that we believe will result in many more members receiving the critical help they need.

- Rob Comfort, president, CUNA Brokerage Services

LPL in the News

Quickly glance through highlights of LPL’s media coverage in May, from its financial advisor and asset growth to its Chief Human Capital Officer being recognized as a Leader of Distinction.

20,000 Advisors and Counting

Earlier this year, LPL Financial reached a new milestone: surpassing 20,000 advisors. Barron’s reported that LPL counted 20,091 advisors at the end of Q1 2022, up 2,419 from the same period one year ago. The article also reported LPL’s asset growth during the same one-year period, up 21% from Q1 last year with total advisory and brokerage assets serviced of $1.16 trillion*.

This growth shows no signs of slowing. In May, CUNA Mutual Group started transitioning its retail wealth management business, including 550 advisors across more than 250 credit unions, to LPL’s platform, according to LPL onboarded $11 billion of client assets on May 21, with the remaining $21 billion expected over the next several months. received a statement from Rob Comfort, president, CUNA Brokerage Services**, in which he talked about the decision to forge an alliance with LPL: “With access to LPL’s economies of scale and innovative technology platform, combined with our advanced data capabilities and experience and leadership serving this market, we can accelerate growth for the advisors and credit union investment programs we are committed to and continue to support,” said Comfort. “Our strategic alliance with LPL Financial creates a transformative value proposition for the credit union industry that we believe will result in many more members receiving the critical help they need.”

LPL Joins in May

Stratos Wealth Partners, an RIA firm affiliated with LPL Financial, says that Twenty Four Wealth, a firm that aligned with Stratos in 2020 (also joining LPL’s broker dealer and hybrid RIA platforms), has wooed advisor Christian Giannangeli from Merrill Lynch, according to an article in Financial Advisor IQ.

Anthony Truino, Twenty Four's founder and chief executive officer, told Financial Advisor IQ that Giannangeli brings “additional depth, capacity and experience to our team.”

Linsco by LPL Financial also added another advisor to its Dallas office last month. Randall Pickett has joined LPL’s employee model under the name The Pickett Group of LPL Financial, as reported by Financial Advisor IQ.

On why he joined LPL, Picket had this to say: “The entire focus of LPL is empowering advisors so we can focus on our clients, and they back up that commitment with investments in their technology, services, business resources and more. We’re excited to have access to a wide range of offerings that will allow us to provide our clients with differentiated experiences.”

Upside of Attracting Small Broker-Dealers

ThinkAdvisor used LPL Financial as a proof point for an article highlighting that while some small broker-dealers are thriving and growing, there are others that according to the article “don’t know what they’re doing and operate on razor-thin margins.” The article went on to say that small broker-dealers like this will be a target of firms like LPL, which has the size and scale to help small broker-dealers become more profitable by handling many of their operational tasks for them, as well as managing and helping them navigate compliance and regulatory responsibilities.

LPL’s Sallie Larsen Recognized as Leader of Distinction

HRO Today, a news network for senior-level human resources decision-makers, named Managing Director and Chief Human Capital Officer Sallie Larsen a Lifetime Achievement Leader of Distinction. Larsen was recognized during a gala event hosted during the opening night of the 2022 HRO Today Forum North America, May 2-3 in Philadelphia, at which she also spoke about the role of culture in a virtual work environment.

“It is an honor to be recognized within the HR industry for the transformational work we have done at LPL to make culture and talent a strategic enabler to the business,” said Larsen.


The views and opinions expressed by the LPL Financial Advisor(s) may not be representative of the views of other Financial Advisors and are not indicative of future performance or success. Neither LPL Financial nor the LPL Financial Advisor can be held responsible for any direct or incidental loss incurred by applying any of the information offered.

*Q1 earnings/advisor count: 2022 Q1 Earnings Release (

**CUNA: CUNA Brokerage Services, Inc. Joins LPL Institution Services

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