January LPL Roadmap Update: Top 4 Enhancements from 2024

At LPL Financial, we continually innovate our technology. Each month we offer new tools and features our advisors can use to further develop their businesses and best serve their clients. Learn more.

Last Edited by: LPL Financial

Last Updated: January 30, 2025

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Strong technology saves valuable time, reduces friction in your daily workflow, and makes it easy and convenient to connect with clients and colleagues. That’s why at LPL Financial, our technology is designed for and with financial advisors. We’re continuously innovating technology tools and features that make it easier to do business, serve clients, and drive efficiency.

In 2024, our technology teams delivered more than 250 enhancements or new tools. The top four most impactful include:

  • A new, industry-leading trading and rebalancing tool
  • A completely revamped alternative investment order entry process
  • Multiple types of separately managed accounts (SMAs) in LPL’s unified managed account (UMA) platform
  • An AI-driven tool to help advisors identify the next best action for their clients

Industry-Leading Trading and Rebalancing Tool

ClientWorks Rebalancer is a brand new, dynamic trading and rebalancing system built directly into your daily workflow. It’s easy to use, fast, and enables you to complete trades in just a few clicks. As a result, you can:

  • Spend far less time rebalancing accounts
  • Quickly rebalance models across accounts, making it easy to run a models-based practice
  • View updated data immediately in your primary operating platform

Revamped Alternative Investments Order Entry Process

We created a completely new platform to research, select, and place orders for alternative investment products. The purchase process is now completely digital and totally integrated with LPL’s systems. With this new platform, you can:

  • Place alternatives business quickly — the time to purchase was reduced by 75%
  • Avoid having to go back to the client for multiple forms
  • Enjoy more automation with less manual entry

Multiple Types of SMAs in UMA

Fixed income and equity separately managed accounts (SMAs), including direct-indexing and unique municipal bond strategies, are now available in LPL’s unified managed account (UMA) platform, Model Wealth Portfolios. In this platform, you can combine multiple strategy types in a single account, including SMA strategies with mutual fund or exchange traded fund (ETF) manager models, or even your own advisor-built models. This enhancement enables you to:

  • Help your clients save money, as multiple strategies can be held in one account
  • Simplify your clients’ accounts
  • Scale your advisory business to serve additional clients

Data-Driven Tool to Help Advisors Identify the Next Best Action for Their Clients

Work smarter, not harder, with our new data-driven widget in pilot, LPL Next Best Action. The tool is like having a personal data analyst working 24/7, providing insights into client activity and engagement opportunities. Soon, the tool will also have AI-driven capabilities, such as an email drafter that will automatically take the data and suggest a related client communication. The tool helps you easily scale your practice and:

  • Identify client touchpoint opportunities, such as key retirement milestones
  • Prepare information before client meetings to better update financial plans
  • Receive new insights that improve client servicing, including investment management and money in motion insights

Power Your Business with LPL Financial’s Advisor-Centric Technology

The way you run your business goes hand-in-hand with the technology you need to power it. As a holistic wealth management firm — broker-dealer, RIA, custodian, compliance partner, and technology provider all in one — we understand the unique nuances of your workflow and offer a spectrum of independent solutions to support your vision. 

From maximum independence over your business and the freedom to create your own tech stack, to maximum business support with hand-selected tools and services, we can help you find the right fit to run your business your way, optimize efficiency, and serve your clients with excellence.

Contact your business development consultant to discover the difference LPL’s advisor-centered technology can make in your business. 


Disclosures

For Financial Professional Use Only

This material has been created and designed for licensed financial professionals only and may not include the level of detail, explanation and disclosure needed for a general audience to accurately evaluate the facts.

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