Investors New to LPL Financial

Welcome — we're glad you’re here. Wondering how working with an LPL advisor may differ from other advisory experiences? At LPL Financial, your relationship with your advisor stays first and foremost, plus you gain the resources, technology, and protection of one of the nation’s largest independent wealth managers.

What Stays the Same

Your advisor remains your go-to partner. From financial planning to personalized advice, you can expect a relationship built on experience. If your advisor has moved to LPL, nothing changes about the guidance and relationship you’ve built.

Behind the scenes, LPL provides the technology, trading platforms, and compliance support that power your advisor’s practice. Your investments continue to be protected with SIPC coverage and FINRA oversight, and you’ll have secure digital access to your accounts through Account View.

younger man and woman walking indoors, looking at tablet

More Flexibility, More You — What's Better

Moving to LPL means your needs come first — without compromise. Your advisor is now 100% independent, free from product-selling requirements, and supported by LPL’s powerful resources.

 

Your Best Interest, Served

The sky really is the limit. There are no proprietary or product-selling requirements, so there’s a wider universe available to find the best product for you. 

Pursue Your Goals at LPL

You’re now on the receiving end of world-class technology, investment research, cybersecurity, and more.

 

Confident Always

You have the support and scale of an industry powerhouse working for you behind the scenes — and all the comfort that comes with it.

ABOUT LPL

A Wealth Management Leader in Your Corner

New to LPL FAQs

LPL Account View provides secure online access to your accounts from your desktop, mobile phone, or tablet. In Account View, you can find detailed account information including balances in your investment portfolio, performance, and more.

 

Learn more about Account View.

Getting started with Account View is quick and easy once you begin working with your LPL Financial advisor. It only takes about five minutes. Just head to the Account View enrollment page and enter your email, phone number, and the last four digits of your Social Security number —then you’re all set.

Protecting sensitive information is vital to your success and ultimately ours. It's a task we don't take lightly and why our commitment to keeping our clients and investors safe runs deep. Here are a few ways that commitment comes to life:

 

1. Security is steeped into every new product, platform or tool we bring to life with:

  • Secure, masked, and encrypted sensitive data
  • Design, architecture, and code reviews
  • Recurring vulnerability checks and penetration testing, plus patching and modernization updates
  • Fraud alerts on user profiles when suspicious activity occurs


2. LPL Cyber Fraud Guarantee: LPL will reimburse you for 100% of realized losses in your impacted LPL accounts, which were incurred directly as a result of unauthorized access to an LPL system.

 

Learn more about cybersecurity at LPL.

Each year, we help thousands of financial advisors like yours move their business to LPL. While each advisor has their own reasons for the switch, the deciding factors we hear most often are:

  • Client-centered financial advice. Because we don’t offer proprietary products or have investment banking operations, LPL advisors are free to provide guidance that’s in your best interest and aligns with your investment goals.
  • Client-centered service. Advisors can leverage our innovative tools, technology, regulatory expertise, back-office support, and more to simplify account management, boost practice efficiency, and deliver personalized service experiences.
  • Client-centered culture. Our employees give their all each day to make a difference in the lives of our advisors and their clients. We value transparency, a sense of inclusion and belonging, working ethically, and a commitment to excellence.

LPL Financial is a Financial Industry Regulatory Authority (FINRA) member firm subject to the federal securities laws and the rules of industry regulatory organizations. We work hard to carry out our obligations to protect client assets in our custody with the utmost care and scrupulous adherence to financial protection rules, including those governing the segregation of advisor assets.

Learn about our SIPC protection and other securities protection.

Your relationship with your advisor won’t need to change. They will continue to give you sound advice based on your financial goals — but now they’ll have more choices. You will also have:

  • Independent research for personalized guidance.
  • Access to a wide range of non-proprietary products.
  • Account View access to your account information.
  • The most up-to-date security measures to protect your information, including unique usernames and passwords, multi-factor authentication, biometrics like Face ID and Touch ID.

In most cases, all of your accounts should be easily transferable with minimal paperwork. Once your accounts are opened, you can sign up for the online portal Account View. Learn more about Account View

No, there are no fees to you with transitioning your accounts.

Yes, virtually all of your holdings will transfer over.

Your financial professional may have additional questions and you may have to fill out additional paperwork if you have multiple accounts. In most cases, all forms can be completed with eSignature and you will not have to go into your advisor's office to finalize the transfer of your accounts.

It takes approximately three to five business days for your accounts to transfer to LPL Financial once you've signed the necessary forms.

In business since 1989, LPL was created to help financial advisors build competitive businesses — giving them all the tools and resources needed to serve their clients’ best interests. From that perspective, LPL Financial has been a household name for industry professionals for decades.

 

A Fortune 500 company, today LPL Financial is a leading wealth management provider – a reputable company supporting millions of investors, representing trillions of assets, and partnering with tens of thousands of advisors and institutions.  


*As of March 2026