LPL has allowed us access to everything we could possibly need in order to serve our clients.

- Carly Golias, Arrow & Bow Wealth Advisors

Having the right partners and resources creates a thriving practice

In the video below, LPL financial advisor Carly Golias shares how offering specialized client services, along with access to the right tools, helps her run a more effective and efficient business.

Carly Golias:

I enjoy helping people understand the questions that they ask. When they come to us and say, "I just don't know where we are. I don't know what all of this means. I don't know how to put all of this in a picture together." That's what I enjoy doing and making it very simple, easy to understand.

My name is Carly Golias. I'm a Wealth Advisor with Arrow & Bow Wealth Advisors.

I'm a Certified Divorce Financial Analyst. Divorce is never easy. It's something that completely throws you for a loop. And whether you dealt with the finances or didn't, there's all of these questions that even if you had a good understanding of what life looked like before, you have no clue what it looks like after.

I feel extremely passionate about it. I went through my own divorce a couple of years ago and I was very knowledgeable in what we do, in what the situation would look like, but a lot of people aren't, and the fear of the unknown is so large at that time. And so giving people comfort in the knowledge that they need, with the numbers and with what the financial picture looks like, to me, is really important.

Our firm have known each other, have worked together for over a decade now. All very like-minded individuals. We all have our specialties and our ability to help people. And we are a very collaborative team, both in the process with our clients, but also with each other. We love what we do. We love helping people.

Financial planning is the core of what we do. You can't have a financial plan without understanding taxes, so we have to understand how taxes work today, but ultimately how they also work in the future. And if you don't have a tool or you don't have people that are constantly looking at those different areas and when they change, then you have no clue where you're going to wind up. We don't do anything without doing a true financial plan.

At our old firm, we just weren't really able to do financial planning. We needed and wanted a little bit more for our clients and so that's really when we decided that we needed to go independent. We were just looking for what are the best tools in the industry for financial planning and what firms allow us to use this. That's ultimately why LPL was the choice. So we're able to serve clients the way that we always have, which is one-on-one, very individualized, very tailor-fit, all focused on financial planning, but using everything that we could ever possibly need as a resource.

As far as technology goes, we use AdvicePay, Wealthbox for the CRM purposes. ScheduleOnce has really made life so much easier. MyRepChat increases my efficiency, but also my assistant's efficiency because it saves time and it allows her to sometimes get in touch with people who would otherwise not pick up the phone or maybe not get back to an email. I think it just helps tremendously. What we're really excited about with LPL is that we can do things like podcasts and we can do YouTube channels and that we can have more of a personalized effect on branding our team to our own clients. Our clients work with us for a reason. We spend a lot of time getting to know them and understand what they're looking for, what they're trying to accomplish. We're able to give them US, and LPL allows us to do that.

We're extremely focused on growth. We are also a very young, for the most part, female-dominated team. We have decades left to continue working and helping and serving our clients. When we decided to come to LPL, it just, it was a no-brainer from the sense of there was nothing really that we felt that we needed, that we couldn't have, or that we couldn't use.

With our team being able to be with LPL, be able to access all of the resources that we have, you know, that's something that we absolutely love here. I don't know of anybody that's better.

Family, flexibility, and being your own boss

Working over 80 hours a week in her family’s restaurant while in high school, financial advisor Carly Golias learned what it takes to be successful at a young age. “My criteria for life was flexibility, control, and being my own boss.” She knew she wanted to be a mother, make her own choices, and be financially stable for herself and her family.

After choosing finance as her career path in college, Golias said, “It was a decade of really long hours and really hard work.” She persisted, knowing she could grow within the financial industry and have different experiences every day. “Sometimes it’s a new goal to achieve, or it's a pivot because of a circumstance that happened. It’s like putting like a puzzle together.”

Golias sincerely enjoys being a source of financial guidance for her clients. She feels it gives her the ability to make things simple in difficult areas of their life. “We’re solving problems and making things happen. I love being part of that process.”

A financial advisor since 2012, Golias joined the founder of Arrow & Bow Wealth Advisors and the team partnered with LPL Financial in 2019. She has two young daughters, and is about to receive her CFP® certification. She remarked, “This career is just perfect. I have the ability to shape and mold it, the flexibility to spend time with my family, and be everything I need to be for my clients.”

Providing a clear financial picture when it matters most

Along with her Accredited Investment Fiduciary (AIF®) designation, Golias is also a Certified Divorce Financial Analyst (CDFA®). “Divorce is never easy, whether you have young children, older children, or lived your whole life together or a couple of years together,” she said. “It's something that completely throws you for a loop. And whether you dealt with the finances or didn’t, there are a lot of questions.”

Golias is passionate about helping clients who are going through this situation. “I went through my own divorce a couple of years ago, and I was very knowledgeable about what it would look like. But a lot of people aren't and the fear of the unknown is so big at that time.” Golias feels it’s important to provide her clients with a clear picture of their finances in order to give them a sense of comfort.

“It’s not just, ‘Am I going to be able to retire?’ It's, ‘Do I need to move? Am I going to be able to purchase another home? What about interest rates? How does my budget change?’ The incomes change and goals ultimately change because you've got less money going to different spaces now,” Golias said.

Golias shared that clients often need more than financial services when going through a divorce—services from an attorney or a mortgage lender. Arrow & Bow partners with other professionals and third parties and often provides those resources to them.

The Arrow & Bow team is mainly comprised of advisors who have worked together for over 10 years. Team members offer specialized areas of focus to help their clients individually, such as social security and legacy planning, in addition to divorce. “We are a very like-minded, collaborative group, in both the processes with our clients, but also with each other,” Golias said. “We know and trust each other, and love each other like a family. It’s just who we are.”

Understanding taxes is key to financial planning

Financial planning is the core of Arrow & Bow’s business. Golias knows a deep understanding of taxes is crucial to building solid financial plans for their clients. And not only understanding how taxes work today, but how they will work in the future due to tax law or tax bracket changes, or SECURE Act legislation updates.

“We don't do anything without first having a true financial plan in place. And that always involves taxes,” noted Golias. “There will always be a reason to reevaluate your financial plan. Sometimes you're on a path and you have to understand how to pivot. Or if you continue on the same path, will you ultimately achieve your goals? If you don't have someone constantly looking at those areas, when things change, you might not know where you’ll be standing.”

Before joining Arrow & Bow, Golias and her colleagues felt they didn’t have the right resources to help their clients in the best way, especially with financial planning. “While there are thousands of investments people could be in, clients didn’t really understand. ‘What does all of this mean? What does everything put together look like?’ And that's when we decided we needed to go independent.”

“We were looking for the best tools in the industry for financial planning,” Golias said. “And that's ultimately why LPL was the choice.”

Financial tools and resources for increased productivity and client service

“We wanted to offer the best possible financial solutions to our clients, but we needed the right tools to do that,” Golias said. “When we decided to come to LPL Financial, there was nothing we felt we were missing or that we couldn't use.”

The team takes advantage of the available technology platforms for LPL advisors, which makes doing business easier: they use Wealthbox for CRM purposes; OnceHub for setting up client meetings; AdvicePay for streamlined, digital billing and payments; FMG Marketing Suite; WealthVision for client access to financial planning tools; and MyRepChat for compliant, efficient texting with every generation of their clientele.

Given her firm’s focus on financial planning, Golias finds using the RightCapital platform extremely useful and effective. It offers an intuitive design to make complex financial planning concepts easy to understand. The flexible, modular platform includes interactive retirement scenarios, tax-efficient distributions, insurance evaluations, student loan management, estate planning, and more. “The time it takes to uncover clients’ tax returns and other detailed financial information is enormous,” said Golias. “With RightCapital, I can dive right in and see where we are quickly.”

Additionally, Golias appreciates the option to post podcasts and YouTube videos, so she and her team can brand their business and offer more personalized messages to their clients. “Our clients work with us for a reason, as we have those personal connections and relationships. With social media, we're able to give them us, and LPL allows us to do that.”

How partnering with LPL can optimize your business

Golias began her career right out of college. She said, “With experience, time, and knowledge, I realized to do the very best for my clients, I needed to partner with someone.” After she and several of her colleagues joined Arrow & Bow, the opportunity to join LPL presented itself. “I knew it would be a great fit for our team and my clients. LPL delivers the necessary scale and support.”

“LPL’s great in the sense that every time I said, ‘It would be nice to do this,’ I’d find out it was an option. And that was a game-changer because that wasn’t something we had before,” Golias said. “Now, it’s so nice to say, ‘We want to do this, can we?’ And the answer is often, ‘Yes, you can.’”

Golias feels partnering with LPL gives Arrow & Bow the best of both worlds: they have access to the tools they need to run their business more efficiently and effectively, and can serve their clients with individualized, tailored attention. “We're able to use basically every resource out there, but add our boutique touch. It’s everything we need.”

Featured in the video

Carly Golias, Wealth Advisor, CDFA®, AIF®

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The views and opinions expressed by the financial advisor(s) may not be representative of the views of other financial advisors and are not indicative of future performance or success. Neither LPL Financial nor the financial advisor(s) can be held responsible for any direct or incidental loss incurred by applying any of the information offered.

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