LPL Financial Rolls Out New Advisory Enhancement to MWP

Last Edited by: LPL Financial

Last Updated: July 01, 2021

LPL Financial building sign in San Diego, CA

CHARLOTTE, N.C. – July 1, 2021 – LPL Financial LLC today announced a new feature in the firm’s centrally managed advisory Model Wealth Portfolio (MWP) platform that provides advisors with ultimate flexibility to be able to combine models within a client’s portfolio. Advisors can bring together models of varying risk scores and investment objectives, to create unique, diversified portfolios designed to address each client’s goals and risk tolerance.

“MWP’s newest enhancement allows advisors to take the next step in running their models-based practices, furthering their efficiency and ability to grow at scale. They now have more flexibility to create portfolios that are both easier to build and more tailored to their clients’ needs” said Rob Pettman, LPL Financial executive vice president, Wealth Management Solutions. “As the platform continues to evolve, we look forward to introducing additional capabilities that will help advisors improve outcomes for their clients, resulting in long-term relationships, referrals and growth.”

The latest feature added to LPL’s premier platform, MWP, provides advisors with more customization, flexibility and diversification in their portfolio construction process. Advisors can combine models of different investment objectives, as long as the account’s total risk score aligns with the client’s overall account investment objective. The risk score is determined using AdvisoryWorld’s risk scoring methodology, which LPL has built directly into MWP and is available to any advisor who uses the platform. Now, instead of utilizing one strategist to manage the portfolio, advisors can easily diversify across multiple strategists, as well as their own Advisor Sleeve models, to create a unique portfolio aligned with their client’s objectives.


About LPL Financial:

LPL Financial (Nasdaq: LPLA) was founded on the principle that the firm should work for the advisor, and not the other way around. Today, LPL is a leader* in the markets we serve, supporting more than 18,000 financial advisors, 800 institution-based investment programs and 450 independent RIA firms nationwide. We are steadfast in our commitment to the advisor-centered model and the belief that Americans deserve access to objective guidance from a financial advisor. At LPL, independence means that advisors have the freedom they deserve to choose the business model, services, and technology resources that allow them to run their perfect practice. And they have the freedom to manage their client relationships, because they know their clients best. Simply put, we take care of our advisors, so they can take care of their clients.

*Top RIA custodian (Cerulli Associates, 2019 U.S. RIA Marketplace Report); No. 1 Independent Broker-Dealer in the U.S (Based on total revenues, Financial Planning magazine June 1996-2020); No. 1 provider of third-party brokerage services to banks and credit unions (2020-2021 Kehrer Bielan Research & Consulting Annual TPM Report; Fortune 500 as of June 2021)

Securities and advisory services offered through LPL Financial LLC, an SEC- registered broker-dealer and investment advisor. Member FINRA/SIPC. 

Throughout this communication, the terms “financial advisors” and “advisors” are used to refer to registered representatives and/or investment advisor representatives affiliated with LPL Financial LLC. We routinely disclose information that may be important to shareholders in the “Investor Relations” or “Press Releases” section of our website.

Model Wealth Portfolios (MWP) are centrally managed fee-based portfolios constructed by LPL Financial Research. Investment choices include mutual funds and exchange-traded products (ETPs). The portfolios benefit from ongoing monitoring, rebalancing, and tax management services implemented by the LPL Financial Overlay Portfolio Management Group.

There is no assurance that Model Wealth Portfolios are suitable for all investors or will yield positive outcomes. Investing involves risks including loss of principal.