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More Than Just a Question*

What if You Could?℠

 

Nearly 40 years ago, LPL Financial’s founders set out to bring personalized financial advice to all who need it. Since then, we’ve become one of the fastest growing wealth management firms in the U.S. empowering over 32,000 financial advisors to serve 8 million people.

And now, the question that’s driven us from the start — What if You Could?SM — is fueling our future. With help from actor Anna Kendrick, we’re bringing a fresh perspective, curiosity, and aspiration to wealth management marketing. Look for LPL’s brand story, with Anna, across print and digital platforms nationwide. 

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"Our business was founded on the aspiration of broadening access to personalized financial advice for all who need it. We've been quietly delivering on that purpose ever since, focusing on the technology, services, and breadth of capabilities that today empower more financial professionals than any other firm. At the encouragement of our clients, we're introducing LPL Financial to the consumer market, establishing a connection with the people who trust LPL advisors and affiliated institutions to help them reach their goals. Through this investment, we’re ready for our brand to be as powerful as the services we provide."

Rich Steinmeier

Chief Executive Officer

Take A Look Behind the Scenes

Actor Anna Kendrick serves as the star of the campaign, bringing a fresh, relatable presence to the messaging.

This Story Lives Across Every Platform

The story carries seamlessly across digital, social, and print, uniting every touchpoint into a single presence, consistent and timeless.

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What if You Could?℠

For questions about the campaign, please reach out for more information. 

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Disclosures

*Paid Advertisement. Investing involves risk, including potential loss of principal. LPL Financial LLC, Member FINRA/SIPC.