LPL Financial Launches LPL’s Assurance Plan Business Solution

Last Edited by: LPL Financial

Last Updated: June 11, 2020

LPL Financial Launches Assurance Plan Business Solution

CHARLOTTE, N.C. – June 11, 2020 LPL Financial LLC, a leading retail investment advisory firm and independent broker-dealer, today announced the launch of LPL’s Assurance Plan, a new business solution that protects the value of an advisor’s business in the event of an unplanned exit. The Assurance Plan helps provide advisors with the peace of mind that their business — often their most valuable asset — will be protected and their family and clients are taken care of in the future.

A succession plan is an important part of any advisor’s overall business plan, yet industrywide, the majority of independent advisors do not have one. LPL’s Assurance Plan introduces a new type of solution that serves advisors at any stage of their business lifecycle, protecting their business value as well as their clients and families from being vulnerable to financial disruption.

LPL’s Assurance Plan

In the event of an unplanned exit due to an advisor’s death or permanent disability, LPL’s Assurance Plan provides a guaranteed, predetermined minimum purchase price based on a multiple of the advisor’s recurring revenue. LPL will also facilitate the sale of the advisor’s business to another qualified LPL advisor, commission-free, providing any additional proceeds above the guaranteed amount to the advisor or their family.

“Advisors invest so much into serving their clients and building a business they can be proud of. But when it comes to protecting the value of their own greatest investment, there has been a lack of options,” said Jeremy Holly, LPL Financial senior vice president and head of Advisor Financial Solutions, which offers services and solutions to help LPL advisors grow, protect and unlock the value of their businesses. “With this new solution, advisors have a safety net in place, which gives them a layer of assurance as they explore the ideal plan they want in place to transition the care of their clients and monetize their practice when they are ready.


About LPL Financial

LPL Financial is a leader in the retail financial advice market and the nation’s largest independent broker-dealer**. We serve independent financial advisors, professionals and financial institutions, providing them with the technology, research, clearing and compliance services, and practice management programs they need to create and grow thriving practices. LPL enables them to provide objective guidance to millions of American families seeking wealth management, retirement planning, financial planning and asset management solutions.

**Based on total revenues, Financial Planning magazine June 1996-2019

Securities and Advisory services offered through LPL Financial, a registered investment advisor. Member FINRA / SIPC.