LPL Debuts Partial Book Sales Service for Advisors

Last Edited by: LPL Financial

Last Updated: February 09, 2023

lpl blue and orange partial book sales graphic image

CHARLOTTE, N.C. – February 9, 2023 – LPL Financial LLC today announced the launch of its newest offering, Partial Book Sales, allowing advisors to easily reshape their book of business and create capacity to do more of what matters most.

“Whether in strategic growth mode, prepping for future M&A, evolving their niche or pursuing other passions, we believe advisors of all stages can benefit from LPL’s Partial Book Sales,” said Aneri Jambusaria, executive vice president, LPL Services Group.

Powered by a new digital platform, completing a partial book sale is seamless. Advisors are guided through identifying and submitting accounts for transfer, and receive upfront payout on approval. Once transferred, LPL’s Investor Focused Solutions team of licensed advisors immediately contacts the clients and assumes responsibility for the ongoing relationship.

“With this service, advisors can reclaim their time without the guesswork, negotiation, delays and advice gaps typically associated with a partial book sale,” said Kraleigh Woodford, senior vice president, LPL Planning and Advice Services. “They’ll have confidence in knowing that LPL will continue to engage with and provide personalized financial advice to those valued clients.”

Partial Book Sales is the latest service from LPL, focused on enabling advisors to right-size in order to run a thriving business. This launch follows the 2022 introductions of Bookkeeping Services, Paraplanning Services and the Private Client Services Network.

This new service is immediately available to all corporate RIA-affiliated LPL advisors.

About LPL Financial

LPL Financial (Nasdaq: LPLA) was founded on the principle that the firm should work for the advisor, and not the other way around. Today, LPL is a leader in the markets we serve*, supporting more than 21,000 financial advisors, including advisors at approximately 1,100 enterprises and at approximately 500 registered investment advisor ("RIA") firms nationwide. We are steadfast in our commitment to the advisor-centered model and the belief that Americans deserve access to personalized guidance from a financial advisor. At LPL, independence means that advisors have the freedom they deserve to choose the business model, services, and technology resources that allow them to run their perfect practice. And they have the freedom to manage their client relationships because they know their clients best. Simply put, we take care of our advisors, so they can take care of their clients.

*Top RIA custodian (Cerulli Associates, 2020 U.S. RIA Marketplace Report). No. 1 Independent Broker-Dealer in the U.S. (Based on total revenues, Financial Planning magazine 1996-2022). Among third-party providers of brokerage services to banks and credit unions, No. 1 in AUM Growth from Financial Institutions; No. 1 in Market Share of AUM from Financial Institutions; No. 1 in Market Share of Revenue from Financial Institutions; No. 1 on Financial Institution Market Share; No. 1 on Share of Advisors (2021-2022 Kehrer Bielan Research & Consulting Annual TPM Report). Fortune 500 as of June 2021.

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Throughout this communication, the terms “financial advisors” and “advisors” are used to refer to registered representatives and/or investment advisor representatives affiliated with LPL Financial LLC.

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