Want to Win High-Net-Worth Clients? It’s Not Complicated: ‘Stick to Your Process,' says Gulf Point Advisors

Listed here are three of the firm’s top tips in advising HNW clients. You can hear more about how they have successfully built a thriving business built on HNW clients by listening to the full podcast.

• Choosing independence: “The biggest reason we decided to go independent was to provide flexibility to our clients,” said Chris Kenny. “We understand our local client base very well and I feel like now we are able to simplify things and offer more holistic advice to our clients because we are empowered to manage our own portfolios and make the decisions within our firm.”
• Advice from one business owner to another: “We’re now business owners and our clients are typically business owners,” he said. “It’s been interesting to transition from being a W-2 employee to a business owner and dealing with many of the same things that our clients have to deal with. It’s not something I expected, but it’s something that’s been an interesting part of the transition to independence”.
• Know Your Value: “Don't ever assume that because somebody is wealthy, they are financially sophisticated. I think it's really important to go through your process—whatever your process is that you built at your firm. I don't think you treat anybody any differently whether they have $100,000 or $100,000,000. Stick to your process; it's what makes you unique as an advisor."

Related Links:

Visit the website of Gulf Point Advisors to learn more about their financial services.

Learn more about LPL’s high-net-worth offering and annual Private Wealth Symposium.

The views and opinions expressed by the LPL Financial representatives are as of the date of the recording. The views are not indicative of future performance or success. LPL Financial cannot be held responsible for any direct or incidental loss incurred by applying any of the information offered.