Study Shows Investors Reported Increased Value from LPL Advisors

Last Edited by: LPL Financial

Last Updated: March 27, 2018

Cogent Reports

“It is a tremendous honor for LPL and our advisors to be recognized for delivering a service experience that exceeds expectations in the top drivers,” said Andy Kalbaugh, managing director and divisional president, National Sales and Consulting. “These results demonstrate the quality of our advisors and the value investors place in our firm’s breadth and depth of services and product access. Our advisors are the reason for our business, and it’s wonderful to know that our enabling capabilities are supporting their ability to differentiate themselves and to create lasting value with their clients.”

The study ranks 30 leading financial distributors among ten categories, five of those which Cogent reports that investors have deemed to be the key drivers of loyalty. LPL was ranked No. 1 for the second year in a row in two categories, quality of investment advice and financial stability. LPL moved into the No. 1 position in the remaining categories, including range of investment products and services and easy to do business with, up from No. 4, and retirement planning services, up from its No. 3 position last year. LPL earned the overall No. 1 client loyalty ranking based on the net promotor score, which represents the likelihood of an investor to recommend a firm’s services to their friends, family and colleagues.

According to Cogent, the purpose of the study is to provide insights to help financial services firms understand their brand perception and identify important trends affecting the affluent investor marketplace. Cogent stated that its report is based on a survey of more than 4,000 investors with $100,000 or more in investable assets, which was conducted between June and August 2017.

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ABOUT THE REPORT: Market Strategies International’s Cogent Wealth Reports: Investor Brand Builder™ provides a holistic view of key trends affecting the affluent investor marketplace. The November 2017 report is based on a web survey of over 4,000 affluent investors, who hold $100,000 or more in investable assets. A total of n=82 LPL advisor clients were represented in the study. Customer Loyalty is based on how likely the participant would recommend each of their investment account companies to friends, family, or colleagues. Participants also evaluate their investment account companies using a 5-point rating scale across 10 aspects of client experience.


LPL Financial and Cogent Wealth Reports are not affiliated entities.