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“No matter what our role is, every LPL employee is responsible for just one thing: and that’s to serve and support you,” Arnold told the group of approximately 3,600 financial advisors attending the firm’s signature conference in Boston.
When Arnold became CEO in January 2017, he set out to develop a strategic framework to guide how the firm operates. After conducting a comprehensive assessment internally and gathering feedback from advisors, Arnold recognized that the company’s culture was not aligned to its strategy. “In order to execute our strategy, we’ve got to change how we work,” he said. “We are transforming our culture to one that puts you and your needs at the center.”
Arnold shared four principles to guide a culture change at LPL:
“This cultural transformation isn’t easy and it won’t happen overnight, but we will make steady progress. And it’s going to create new organizational capabilities that will set the foundation for our success for the next 20 years,” Arnold said. “At LPL, we are all one team on one mission.”