Top 5 Reasons Financial Advisors Choose to Go Independent

Can the independent financial services model help financial advisors experience greater fulfillment in their pursuit of work-life balance? Yes, learn how.

Last Edited by: LPL Financial

Last Updated: January 28, 2025

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In a 2023 Life Goals study, from MBO Partners, independent workers reported slightly higher satisfaction and feelings of success than traditional employees when it came to things like spending enough time with family and leading a fulfilling life. It begs the question — what makes that entrepreneurial spirit so fulfilling, especially for the 71% of independent advisors who prefer this model?

Reason #1: Personal Freedom, Flexibility, and Control

From the Great Resignation to the Great Rethink, it’s clear that the pandemic transformed our ideas around on work-life balance. In a recent Oracle AI@Work study, 88% of respondents said the meaning of success has changed for them, and that they’re now prioritizing things like work-life balance, mental health, and flexibility. If that resonates with you, it might be time to consider a move to independence — and serve clients on your own terms as a business owner.

 

"To me, freedom and flexibility have two meanings. One of those meanings is that I have the ability to control my schedule the way that I need to."

Nicole Burdick

AAMS, Money Maven Financial Founder

Independent financial advisors have the freedom to control where and when they work. You can flex your schedule as needed and leverage an array of time-saving resources that take the duties of business ownership off your plate and free you up to spend more time on what matters most to you.

Taking the idea of establishing solid client relationships to an entirely different level, for many advisors, being able to make a positive difference in their clients’ lives is the most rewarding aspect of their career. But it’s difficult to do that with limited technology and investment platforms. By gaining access to objective research, open architecture platforms, and non-proprietary products, you can act as a fiduciary for your clients and offer the best solutions to meet their unique needs and goals.

 

"The other thing that’s really important to me to have freedom around is being able to serve my clients the way that I think is best."

Nicole Burdick

AAMS, Money Maven Financial Founder

Reason #2: Build Your Own Business, Your Own Way

No matter where you are in your business lifecycle as a financial advisor, you can count on one thing — change. From shifting client needs to technology innovations, regulatory compliance, and other back-office support-systems, your business needs to be able to adapt and evolve to stay relevant within a competitive landscape.

Independence gives you flexibility to chart your career path. You can explore and potentially shift to other business structures, like an RIA model. Of course, you ultimately have the freedom to determine how quickly — and how much you want to grow your book of business. Plus, you have the option to engage strategic consultants to help you recruit and train staff, optimize marketing, explore mergers and acquisitions, and prepare for retirement.

And by removing the limitations on your technology solutions, you can customize a tech stack that enables you to enhance client interactions by automating time-consuming processes.

Reason #3: Maximize Your Earning Potential

You also get to keep more of what you make in the independent channel. On average, independent firms tend to provide advisors with a higher payout, especially given that wirehouse firms may restrict payment on certain client types and allocate some payout in the form of deferred compensation.

Consider these statistics from Cerulli’s 2022 U.S. Broker/Dealer Marketplace report*:

Firms Payout Range
National wirehouse / comparable W2 From 30-55%
National and regional broker-dealers From 40-60%
National and regional broker-dealers From 80-90+%
RIAs 100% on client billings, pay for the support and services they select to use 

 

Reason #4: Ability to Leave a Lasting Impact

In the independent channel, you have a greater chance of maximizing the value of your business when you’re ready to sell. Privately owned books can be sold in the open market and are often more attractive to buyers. By increasing your sales potential, you also increase the likelihood of receiving a competitive sales price. And you can save more of what you receive by structuring the deal as a capital gain as opposed to ordinary income, which can be a significant cost differential.

When it comes to succession planning, the policies at some of the larger firms may limit the control you have over choosing your successor. This is a concern for advisors who want to ensure the handoff is smooth and the new advisor is a good fit for their business model and clients.

An independent firm can help support you with strategic succession planning that’s in the best interest of you, your clients, and your legacy. And when the time comes, you can often lean on them to help find the right buyer and facilitate the process.

Reason #5: Find the Best Support for Your Business

Many independent firms offer similar benefits and services, but as you’re compiling your shortlist of potential strategic partners, it’s important to evaluate the following to ensure you’re aligning with a firm that will make it easier for you to do business.

  • Self-clearing: Eliminate third parties and competition for your clients, streamline compliance, and reduce costs — with savings passed on to you through better payouts and reduced fees
  • Compliance and risk management: Stay ahead of ever-changing rules and regulations so your business stays protected
  • Business solutions: Outsource the day-to-day operations of your practice with access to a full suite of support services and strategic expertise for marketing, administrative tasks, technology, and growth consulting
  • Wealth management: Serve your clients’ best interests without needing to use proprietary products or services

Pursue Your Vision of Fulfillment with LPL

However you define fulfillment — better work/life balance, flexibility, or more control over the business you’ve worked hard to build — we’re here to support you. Our Business Development consultants have a wealth of knowledge and experience, and they’re happy to answer your questions and offer guidance as you consider a move to independence.


Disclosures

*Cerulli: U.S. Broker/Dealer Marketplace 2022

For financial professional use only.

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