AdvisorHub Magazine: How LPL’s Strategic Wealth Services Runs the Business for Indie Advisors

“It’s been very liberating to be able to work on the business in the way where we control everything and the details are handled for us.” – Brian Lynn

For advisors like Brian Lynn of Marlton, New Jersey-based Claritas Financial Advisors, LPL Financial’s Strategic Wealth Services is the ideal breakaway solution that offers both freedom and support. Brian shared his story in AdvisorHub magazine and explained how Strategic Wealth Services enabled him to fulfill his vision of owning an independent, client-centric practice while leveraging a dedicated team to handle the day-to-day tasks of business ownership.

Here’s an excerpt:

Lynn’s biggest reservation about going independent was the business side of the equation. “The idea of doing payroll or being a human resources person is not what I want to do with my life. I want to be a financial advisor,” he explained. Those fears were alleviated when the team learned about LPL’s Strategic Wealth Services model. Each firm within the Strategic Wealth Services model gets a dedicated team of experts who run the advisor’s business. The advisor is the owner and driver, and their Strategic Wealth Services practitioners function like a staff, handling logistics and working for the business.

“All of those business-centric things were scaring me,” Lynn said of back-office operations. Through Strategic Wealth Services, those functions are run on his behalf, and he and his partners are overseers. “It’s been very liberating to be able to work on the business in the way where we control everything and the details are handled for us.”

Read the full story.