The Power of Operational Efficiency in Wealth Management

Today’s top-performing wealth management programs have one critical factor in common: operational efficiency. Behind every successful advisor is a set of tools, processes, and systems that enable them to spend less time on administrative tasks and more time focusing on client relationships and revenue-generating activities. When operations run smoothly, advisors can meet more clients, develop deeper relationships, and ultimately drive greater business growth.

Operational efficiency is not just a “nice to have” — it’s essential. “If you can find a way to do this business and be as efficient as possible, it can take an advisor to a new level,” explained Stewart Campbell, Director of Wealth Management at Mountain America Investment Services. “They can have more time to do those high-producing activities,” he said, “that really can move the needle.”

Tools That Power Productivity

LPL Financial has helped its clients lean into this efficiency mindset by investing heavily in technology and support platforms that streamline advisor workflows. One standout innovation is ClientWorks Rebalancer, an integrated trading and rebalancing tool within LPL’s proprietary ClientWorks platform. Designed to make portfolio management fast and seamless, the tool allows advisors to efficiently rebalance accounts, manage investment models across client portfolios, and execute trades — all in one centralized location.

What sets ClientWorks Rebalancer apart is its scalability and customization. Advisors can take advantage of features like drift filters for sub accounts, expiration date flexibility and real-time data access that doesn’t require switching systems. Financial services leaders have noticed the difference. “LPL has invested a lot in Clientworks,” said Bill Moor, President of Capital City Wealth. “There's a lot there and they're working day to day to try to make the information that's out there accessible to our advisors.”

Built on Blaze Portfolio technology, the platform can support complex trading scenarios across a wide range of accounts and security types, enabling advisors to handle more portfolios with less effort. But ClientWorks isn’t just about trading. It also supports account opening, client communications, and other essential back-office functions. These built-in efficiencies allow advisors to spend more time on high-impact client interactions instead of getting bogged down in paperwork or manual tasks.

CRM That Connects Teams and Clients

Another powerful tool in the advisor efficiency arsenal is Redtail CRM, a robust cloud-based customer relationship management solution. Redtail advisors have a 360-degree view of client interactions. What’s more, with features like multi-user calendaring, segmentation tools, and workflow automation, Redtail allows teams to stay organized and responsive in a fast-paced environment. “That’s been a fantastic resource to help our trust, insurance, and investment teams unify really as one,” said Dagan Sharpe, Head of Wealth at Queensboro National Bank & Trust Co. “Redtail helps us do that.”

Because Redtail CRM is accessible from anywhere, advisors are no longer tied to a desk. This kind of flexibility is critical, especially as the financial services industry adapts to hybrid work models and evolving client expectations. The ability to access up-to-date client information on the go means advisors can deliver more personalized service and respond quickly to client needs.

The Backbone of Success

At the core of every thriving wealth program is a strong operational foundation. “The operational piece is the backbone of a successful program,” said Ye Su, VP and Program Manager at Premier America Credit Union. “It is vitally important.” Without strong operations, even the most talented advisor can struggle to scale their business or maintain a high level of service.

When advisors are supported by streamlined systems like ClientWorks and Redtail CRM, they’re empowered to do what they do best — build relationships, deliver financial guidance, and grow their business. With efficiency as the engine, firms can drive better outcomes for advisors and the clients they serve.