How LPL’s Client Success Managers Empower Institutions

In wealth management, no two success stories are the same. At LPL Financial, we recognize that institutions take many routes to drive the success of their wealth management business. That’s why the role of Client Success Manager is a differentiator and a vital part of what institutions can expect as they partner with LPL. These seasoned professionals are dedicated to helping institutions define and achieve success on their own terms. “The Client Success Manager at LPL is critical,” said Bill Moor, President of Capital City Wealth. “I've talked to many people who look to LPL as a future partner, and I tell them, that's the person I utilize — they're my go-to person.”

Unparalleled Access to Resources and Insights

Client Success Managers build their relationships with institutions around three key pillars: Driving growth, creating connections, and engaging in advocacy. They carefully curate LPL’s offerings for each individual institution to ensure they meet specific needs and objectives. Whether it’s a question of progressing toward long-range goals or addressing a sudden development, Success Managers are ready to help.

“Anytime that we have a question, a problem, an issue, I know that we can reach out to them, and they will hear us,” said Stewart Campbell, Director of Wealth Management at Mountain America Investment Services. “They will understand the situation, and then they will go and find the people, find the subject matter experts within LPL, and connect us with them so that we can have further discussions.”

The team brings to bear not just experience, but also data-driven insights. With over 1,100 institutions on the platform, LPL has an unmatched footprint that serves as a springboard for powerful data analytics and trend analysis. LPL Success Managers can leverage this intelligence to share best practices and guide institutions in ways that competitors may not.

Advanced Technology for Every Institution Served

Client Success Managers also help institutions take full advantage of LPL’s cutting-edge technologies. LPL leverages its size and scale to provide clients with advanced tools and platforms that are not available elsewhere. As a result, institutions can reduce their technology spend and allocate more bandwidth to other business priorities, such as advisor recruiting and nurturing client relationships. “Our institutions get to take advantage of [LPL’s] collective investment for their local markets, whether it be a very small town in the heartland or a big city out on the coasts,” said Mike Kent, SVP, Institution Client Success.

The Power of Peer Networking

LPL and Client Success Managers don’t just connect institutions to resources within LPL — they also help forge peer-to-peer connections among institutions. Events like LPL’s annual Focus conference and Wealth Leadership Symposium offer great opportunities to meet like-minded professionals, share ideas, and learn from others facing similar challenges.

“I was connected to a lot of brilliant minds — folks who’ve been in my profession and who’ve been doing this a long time,” said Ye Su, VP and Program Manager at Premier America Credit Union.

“Everyone's very eager to help,” added Dagan Sharpe, Head of Wealth at Queensborough National Bank. “Finding like-sized institutions with the same number of advisors—that's invaluable.”.

Driving Real Results

LPL’s Client Success Managers are more than support staff — they’re strategic collaborators, advocates, and connectors. Their work ensures that institutions not only access LPL’s full suite of resources but also use them in ways that drive real, measurable success.

No matter the size of your institution or the maturity of your wealth business, your Success Manager is there to help you grow, connect, and thrive.