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What We Do at LPL

At LPL Financial, financial advisors have the freedom they deserve to choose the business model, services, and financial technology resources that allow them to run their perfect practice. And they have the freedom to manage their client relationships, because they know their clients best. LPL’s mission is to take care of our advisors, so they can take care of their clients.

Simply put, LPL's mission is to take care of our advisors, so they can take care of their clients.

HOW WE SUPPORT ADVISORS

LPL Financial was founded on the principle that the firm should work for the advisor, and not the other way around. Today, LPL is a leader in the markets we serve, supporting more than 18,000 financial professionals, 800 institution-based investment programs and 450 independent RIA firms nationwide with services, support, and resources:

  • Brokerage and advisory services
  • Access to a broad range of investment solutions
  • Innovative technology and cybersecurity platforms
  • Objective market research from a team of analysts, economists, and investment strategists
  • Operational support
  • Compliance oversight
  • Consulting, educational conferences, and training opportunities

LPL ADVISOR PROMISE

To us, you’re more than an advisor. You’re the reason why we exist.

At LPL, this commitment to you is second to none. And it should shine through in everything we do, every day.

It’s why we make the professional, personal—striving to serve your individual needs, following through on our commitments, and being the partner you deserve.

It’s why we work to earn your business, day in and day out—always appreciating that you choose us and never taking that for granted.

It’s why we listen earnestly—embracing your feedback and amplifying your voice in the effort to provide unparalleled service.

It’s why we innovate relentlessly—investing in world-class solutions and top-tier resources to help you thrive.

And it’s why we put your freedom above all else—ensuring you can run your practice on your terms and control your own destiny.

At LPL, this is our promise. Because your greatness is our goal.


Top RIA custodian (Cerulli Associates, 2019 U.S. RIA Marketplace Report); No. 1 Independent Broker-Dealer in the U.S (Based on total revenues, Financial Planning magazine June 1996-2020); No. 1 provider of third-party brokerage services to banks and credit unions (2020-2021 Kehrer Bielan Research & Consulting Annual TPM Report)

Throughout this communication, the terms “financial advisors” and “advisors” include registered representatives and/or investment adviser representatives affiliated with LPL Financial LLC, an SEC registered broker-dealer and investment adviser.