LPL Financial: Where ‘What If?’ Meets ‘Why Not?’

We recently launched LPL Financial’s first-of-its-kind marketing campaign, asking the simple, yet provocative, question: What If You Could? While the campaign itself is a significant milestone, the underlying message is what truly sets LPL apart.

What If You Could? isn’t a marketing gimmick; it’s a powerful statement that reflects LPL’s core mission.

Back in 1989, our founders had a bold vision: to make financial advice accessible to everyone who needs it. That vision is still our guiding star today. LPL believes that everyone — and we mean everyone — deserves the opportunity to achieve their financial dreams. For the last 36 years, we’ve been quietly but steadily providing the tools, investment options, resources, and support that financial advisors need to develop personalized financial plans for their clients.

But we’re not just about the numbers. We’re about people. We understand that financial decisions are deeply personal, and account minimums or proprietary products shouldn’t dictate them. That’s why we empower financial advisors to succeed on their own terms. Because we believe independent advice yields the best outcomes for clients.

It’s about putting people first, always.

What If You Could? helps us build our brand, but it does so much more than just that. We’re setting a new standard in the wealth management industry. It’s about showing the world that LPL stands for transparency, independence, integrity, and endless possibilities. We’re more than a financial services firm. Whether you’re an advisor, institution, or investor, LPL is a partner on your journey, dedicated to helping you pursue your goals and build a more prosperous future.

Curious to see what we’re all about? See why we believe the most powerful thing you can do is believe in yourself.

No dream starts with “you can’t.” Instead, we ask, What If You Could?

Disclosures

Paid Advertisement. Anna Kendrick is not a client of LPL Financial LLC and receives compensation to promote LPL. Statements are not necessarily representative of the experience or views of LPL customers and are not guarantees of future performance or success. Investing involves risk, including potential loss of principal. LPL Financial LLC, Member FINRA/SIPC, a registered investment advisor.

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