Hidden Wealth Management Opportunity with INN

The INN interview explores how LPL's infrastructure, technology, compliance, and training offerings can support insurance organizations as they pivot to more comprehensive financial planning. Not only does LPL have the longstanding expertise to help insurance organizations stand up or expand successful wealth businesses, but it also provides the advantages of scale, no matter an organization's size. This means that insurance organizations can benefit from:

• Continuous Technological Investment: Over the last three years, LPL Financial invested nearly $2 billion in building the core pillars of LPL Latitude, a unified technology platform, and expects to introduce more than 35 major enhancements this year alone.
• Flexible Models: LPL offers tailored approaches based on the organization's culture, strategy, and goals — whether that means a centralized team of investment specialists or equipping every advisor to deliver comprehensive financial guidance.
• Change Management Experience: With approximately 400 conversion specialists focused on institutional transitions, LPL is equipped to minimize disruption and maximize support through what is often the biggest concern organizations face: change.
• Advisor-Centric Design: So much of what LPL does is designed to help institutions better support their advisors in delivering better advice for their clients, including education, coaching, and training to help professionals become more comfortable discussing investments, financial planning, and holistic advice alongside insurance solutions.

"Insurance organizations are first and foremost insurance providers. They manufacture products, understand risk, and know how to build successful distribution organizations. Our role isn’t to change that practice. It’s to provide the infrastructure, technology, regulatory support, and training that helps them expand wealth management capabilities efficiently."

Joanna Kanakis
Head of Institution Business Development

As clients increasingly expect a personalized, holistic experience in every aspect of their financial lives, those organizations that can achieve that expectation are poised to succeed.

Read the entire interview to find out more about how LPL Financial helps insurance companies unlock these opportunities.