Registered investment advisors

Registered Investment Advisors

The foundation of our commitment to RIAs of every size is to empower your success and build long-term value for your business. By combining dedicated service and support, LPL provides your RIA a true partnership, from the first step of your transition and throughout every stage of your ongoing success.

Experience the commitment your RIA deserves

Just as you focus on taking care of clients, LPL Financial is equally focused on taking care of advisors in the RIA space.

Whether your RIA is challenged with time constraints, technology integration, or staff training, our commitment to RIAs is designed to take care of the distractions so you can achieve your goals.

We’re dedicated to using our strength as a top custodian to empower your success with freedom and choice.1

Regardless of AUM size, LPL provides every RIA with a comprehensive custody platform, dedicated service team and relationship manager.

You can rely on LPL to be your partner for solutions and support when, where and however you need it. 

You’re why we’re here. And here is where you belong.

Your RIA at LPL means:

100% of Our Focus on Advisors

We’re the only leading custodian that is 100% focused on advisors.

We are not a bank, we do not have a retail brokerage business, and we do not produce our own product - making our sole focus to service advisors.

That means we stand behind you and your relationships – never in the middle. You own your client relationships and book of business.

Our job as your partner is ensuring you have what you need to deliver the best client experience.

Comprehensive custody 

LPL’s unique, fully-integrated platform supports both fee-only and hybrid firms, with no AUM minimums.

With our robust advisory platforms, you’ll have plenty of options to manage client portfolios yourself, choose to leverage one of our centrally-managed platforms, or design your own models but rely on us to execute upon them.

One Single Statement

Hybrid RIAs benefit from a deeply integrated experience, with a single platform to manage their clients’ accounts and a single service team across their business.  The integration pulls through for their clients too with one consolidated statement for both advisory and brokerage accounts — providing a uniquely streamlined experience.

A dedicated service team that knows your business

Your RIA deserves more than a call center. That’s why we provide you with a dedicated service team that is your point of contact each and every day. They come to understand your specific business to deliver a personal, direct, and specialized service experience focused on your needs. 

A relationship manager that helps your business thrive

You relationship manager at LPL Financial is focused on connecting you to practice management solutions, and preferred access to expert consultants who support your RIA’s growth and ongoing operations. The job of the relationship manager is to ensure you’re getting what you need from your partnership with LPL.

Advisor-centric technology

Our investments in technology are about giving you more choices, saving you time, and helping you accomplish what you couldn’t before. We designed our core technology platform, ClientWorks , based on direct feedback from advisors. Our open architecture platform puts you in the driver’s seat - allowing you to customize your technology suite with preferred third party technology integrations.


1Cerulli Associates, 2019 U.S. RIA Marketplace Report

2Barron’s 2019 Top Independent Advisors



The views and opinions expressed by the LPL Financial Advisor(s) may not be representative of the views of other Financial Advisors and are not indicative of future performance or success. Neither LPL Financial nor the LPL Financial Advisor can be held responsible for any direct or incidental loss incurred by applying any of the information offered.

Zhang Financial and LPL Financial are separate entities.

Your representative

Ready to start the conversation about what LPL can do for your RIA? Connect with a representative to learn more.

LPL technology

Inspired by advisors for advisors, LPL technology is designed to help you execute routine tasks more quickly, giving more time for clients.

Products and platforms

With LPL, you can easily shift between fee-based and commission-based activities to recommend solutions that best address your clients’ goals.