Registered investment advisors

Registered Investment Advisors

The foundation of our commitment to RIAs of every size is to empower your success and build long-term value for your business. By combining dedicated service and support, LPL provides your RIA a true partnership, from the first step of your transition and throughout every stage of your ongoing success.

"Not many advisors have the perspective of working with multiple custodians at once, but my firm uses LPL Financial and two other leading firms for our retail clients. I can sincerely say that the service we receive from LPL is truly superior and, I believe, second to none!”

- Charles Zhang CEO at Zhang Financial Ranked #2 on the Barron’s List of 2019 Top Independent Advisors2



When you custody with LPL, you get freedom, support, and access to resources specifically designed for Registered Investment Advisors. Wherever you want to take your RIA practice, we’ll support you in getting there. At LPL, financial advisors are our only clients. And we are the only leading custodian exclusively focused on advisors.1 We have no conflicting business lines, and we will never compete for your clients. Can your current custodian say the same?

Advisor-Focused Service at LPL

You won’t get a call center. You’ll be partnered with a dedicated team of RIA service professionals who understand the specialized nuances of your business.

Advisor-Focused Technology

LPL's open architecture platform puts you in the driver’s seat. A single, integrated workstation to service all of your clients with the flexibility to integrate the best-in-class third-party tools you may already be accustomed to. Tailor your system with preferences that match your unique approach.

Real Support

Every RIA on our platform is partnered with a relationship manager, your connection to practice management solutions for every facet of your business.

Enjoy access to consulting executives throughout the firm to help you develop and execute strategies for complex client needs and business growth.

Real Choice

Choose whether to run your own compliance and risk management program under your fee-only or dually-registered RIA, or outsource it to us under our

Corporate RIA. We are the only leading custodian to offer this option.1

Real Connection

Strong networks foster success. When you custody with us, you’ll join our community of peers who elevate one another and shape the future of independent financial advice.

At LPL Financial, our experience, scale, and service commitment enable us to deliver the resources to support your highly efficient practice. Explore all of the reasons successful RIAs look to us as their single source for comprehensive advisor solutions in an increasingly complex business environment.


1Cerulli Associates, 2019 U.S. RIA Marketplace Report

2Barron’s 2019 Top Independent Advisors


The views and opinions expressed by the LPL Financial Advisor(s) may not be representative of the views of other Financial Advisors and are not indicative of future performance or success. Neither LPL Financial nor the LPL Financial Advisor can be held responsible for any direct or incidental loss incurred by applying any of the information offered.

Zhang Financial and LPL Financial are separate entities.

Your representative

Ready to start the conversation about what LPL can do for your RIA? Connect with a representative to learn more.

LPL technology

Inspired by advisors for advisors, LPL technology is designed to help you execute routine tasks more quickly, giving more time for clients.

Products and platforms

With LPL, you can easily shift between fee-based and commission-based activities to recommend solutions that best address your clients’ goals.