RIA Your Way at LPL Financial

Advisors, whether you want to start your own RIA or are looking for a custodian, LPL can help you thrive.

Woman using a laptop

Freedom and Support — On Your Terms

With LPL’s RIA platform, advisors like you can run every aspect of your business — down to compliance and risk management — while maintaining access to LPL’s suite of business and growth solutions. 

As a top custodian,* LPL’s only business is helping advisors like you succeed. When you custody your RIA with us, you’ll receive concierge support, streamlined technology, and access to a suite of business-building resources to help you build the future you envision.

RIAs Get More at LPL

two people in a meeting

Control

Customize your clients’ experience to the fullest degree and maintain authority over your business decisions, technology, compliance program, product offerings, and planning tools.

people working on a laptop

Hybrid Advantage

Combine brokerage and custody services to centralize and simplify your business, as well as expand your opportunities for growth beyond the fee-only space.

people in a business meeting

Growth

Access LPL’s strategic support for high-net-worth consulting, M&A consulting, access to capital, independent expertise from LPL Research, and conferences and recognition events.

 

support person working on a laptop

Service

Gain dedicated support. Every advisor that custodies their RIA with LPL — large or small — gets relationship management and a service team that knows your business and can support its needs.

LPL’s Insights for RIAs 

You are the focus of our advisory platform, tech stack, pricing structure, product offerings, and more. As you continue to stay agile and innovative to keep up with your clients, we're right there with you. Hear about the benefits of working with LPL Financial. 

Advisor Voices: Ken Van Leeuwen LPL Financial Creative Graphic LPL Financial Creative Graphic
Advisor Voices: Ken Van Leeuwen LPL Financial Creative Graphic LPL Financial Creative Graphic

Getting Back to What Matters

Ken Van Leeuwen and his family have fostered a close connection with Eden Autism Services over the years. Ken tells the story of how LPL Financial empowered him to evolve his business and establish his own RIA, ultimately allowing his family to give back to this influential organization.

Moving Beyond Custody

Featuring: Gary Carrai, EVP, Advisor Business Strategy at LPL

 

Learn how LPL is making it easier for advisors who custody with LPL to run their RIA.   

Elite Service for RIAs

Featuring: Gary Carrai, EVP, Advisor Business Strategy at LPL

 

Learn how LPL’s investment in technology innovations and human capital help RIAs deliver exceptional service to their clients. 

RIA Resources

man using tablet

RIA 101: Understanding the RIA Model

Explore the benefits of the RIA model, key differences between hybrid and fee-only RIAs, and what to consider before starting or joining an RIA.

Learn More
person working at a desk

5 Factors to Consider When Joining an RIA

Learn key factors for advisors to consider when comparing RIA firms to join.


Learn More
five business people in a meeting

Answers to FAQs about Starting an RIA

Learn key steps to starting an RIA, the average costs, and typical timeline for a successful launch.


Learn More

LPL Advisor Success Stories

Ryan Todd

Great Valley Advisor Group

“I don’t view LPL as just a custodian. They are our partners.”

Read Ryan Todd's Story

Kay Lynn Mayhue

Merit Financial Advisors

“We deeply value our relationship with LPL. As we look around the industry’s landscape, we don’t see another firm providing as much holistic support for our hybrid business model.”

Read Kay Lynn Mayhue's Story

Charles Zhang

Zhang Financial

“I can sincerely say that the service we receive from LPL is truly superior and, I believe, second to none.”

Read Charles Zhang's Story

LPL Advisor Paths

As an advisor, growing your financial practice means having a continuous commitment to learning and evolving. Read through actionable strategies and insights you can use to efficiently run your business, as well as the latest news and updates from LPL Financial.

Human Rights Campaign Foundation 2023-2024 corporate logo

LPL Financial Scores 100 for Fifth Consecutive Year for LGBTQ+ Workplace Equality

| LPL Financial

graphical number 4 with layers on blue background

4 Ways Financial Advisors Can Grow Their Business

| LPL Financial

Forbes America’s Top Women Advisors text in image

LPL Financial Advisors | Forbes 2024 Best-in-State Report

| LPL Financial

chris cassidy headshot

Why Partnering with LPL Makes Sense for Financial Institutions

| LPL Financial

two intergenerational men, one old and one young, talking outside

Keep Intergenerational Wealth in Your Financial Practice

| LPL Financial

three people in a business meeting close together

How to Know It’s Time to Sell Your Financial Advisory Practice

| LPL Financial

seated father working from home on laptop with daughter with tablet

Financial Advisors Guide to Remote Work: How to Work from Home

| LPL Financial

View More

Disclosures

* Cerulli Associates, 2023 U.S. RIA Marketplace Report

The views and opinions expressed by the LPL Financial Advisor(s) may not be representative of the views of other Financial Advisors and are not indicative of future performance or success. Neither LPL Financial nor the LPL Financial Advisor can be held responsible for any direct or incidental loss incurred by applying any of the information offered. The Advisor firms listed and LPL Financial are separate entities.

For Financial Professional Use Only.