Crossroads Financial Services Father & Son Join LPL Financial

Last Edited by: LPL Financial

Last Updated: July 15, 2020

LPL Financial Welcomes Crossroads Financial Services

CHARLOTTE, N.C. – July 15, 2020 – LPL Financial LLC, a leading retail investment advisory firm, independent broker-dealer and registered investment advisor (RIA) custodian, today announced that father and son financial advisors Matt Meyers Sr. CRPC® and Matthew Meyers Jr. CFP®, CRPC® of Crossroads Financial Services have joined LPL Financial’s broker-dealer and corporate registered investment advisor (RIA) platforms, leveraging LPL as custodian.  They have aligned with The Financial Services Network, an existing LPL large enterprise. The Meyers team reported having served approximately $300 million in brokerage, advisory and retirement plan assets*. They join from Voya Financial Advisors.

With support from two office staff members, the Austin, Texas-based wealth management practice specializes in financial planning for teachers and college educators. “We are very familiar with Texas higher education retirement plans and we love helping teachers plan for their well-deserved retirement. We are passionate about the work we do to help our clients understand complex financial matters so they can make more informed choices about their financial futures,” said Matt Meyers Sr., an industry veteran with more than 35 years of experience as a financial advisor.

The younger Meyers followed in his father’s footsteps by joining the family business in 2012 after gaining experience working for corporations and the federal government. “When you are dealing with money, whether it’s yours or a client’s, it’s all about trust and who you feel comfortable with. My dad and I have built a lifetime of trust and now have a wonderful relationship that has turned into an ideal business partnership,” said Matthew Meyers Jr., who added that many of the firm’s longtime clients watched him grow up.

Why they chose LPL, The Network

The Crossroads team turned to LPL Financial and The Financial Services Network to elevate their service and the client experience. “We are excited to be able to embrace enhanced technology and deploy it in a thoughtful way, from the ground up. With support from LPL and The Network, we are able to rebuild our approach to technology and offer a new client experience that will help them much more easily access and understand the performance of their accounts,” Matthew Meyers Jr. said. He said he believes LPL’s scale puts them in a better position for future growth.

“We are very excited to partner with the Meyers as they begin their new journey with The Network and LPL,” said Daxs Stadjuhar, managing partner with The Financial Services Network. “It is a privilege to support their practice—a father and son team that provides investment advice and consulting services to the Austin community, as well as expertise with helping teachers navigate their 403(B) plan options. We look forward to helping them elevate their business through the enhanced services offered at The Network and LPL Financial.” 

Rich Steinmeier, LPL Financial managing director and divisional president, Business Development, said, “We welcome Matt and Matthew to the LPL family and congratulate The Network on its continued growth. Advisors like the Meyers play such an important role in their clients’ lives, earning trust early on as they listen to their clients’ aspirations and then by creating a thoughtful plan to help guide them toward their financial goals. At LPL, we recognize the time and effort that goes into our advisors’ work, and our goal is to make it as easy as possible to operate efficiently and effectively. We will continue to leverage our scale with investments in innovative technology, resources and business management solutions that help advisors and financial professionals grow and evolve their practices. We look forward to a long-lasting partnership with Crossroads Financial Services.”

Read about other firms that recently joined LPL in the LPL Financial News and Media section of

Advisors, find an LPL business development representative near you.


About LPL Financial

LPL Financial is a leader in the retail financial advice market and the nation’s largest independent broker-dealer**. We serve independent financial advisors, professionals, and financial institutions, providing them with the technology, research, clearing and compliance services, and practice management programs they need to create and grow thriving practices. LPL enables them to provide objective guidance to millions of American families seeking wealth management, retirement planning, financial planning and asset management solutions.

Securities and Advisory services offered through LPL Financial, a registered investment advisor. Member FINRA / SIPC.

Crossroads Financial Services and LPL Financial are separate entities.

Fee-based investment advisory services may also be offered through Strategic Wealth Adviso Group (SWAG), a Registered Investment Advisor. Both SWAG and The Financial Services Network are separate entities from LPL Financial.

*Based on prior business and represents assets that would have been custodied at LPL Financial, rather than third-party custodians. Reported assets and client numbers have not been independently and fully verified by LPL Financial.

**Based on total revenues, Financial Planning magazine June 1996-2020

Throughout this communication, the terms “financial advisors” and “advisors” include registered representatives and/or investment adviser representatives affiliated with LPL Financial LLC, an SEC registered broker-dealer and investment adviser.