Lou Calabrese III
Vice President of Marketing, LPL Financial
In his role at LPL Financial, Lou manages the Marketing Consulting and Solutions Center team as well as the Virtual Chief Marketing Officer program (VCMO). The Marketing Consulting and Solutions Center team is responsible for providing marketing consultations to LPL advisors and institutional clients. The VCMO program offers a dedicated digital marketing professional to advisors and institutions to execute a digital marketing plan to drive growth in the business.
Prior to joining LPL Financial in 2007, Lou worked as a Vice President of Marketing and Communications at AXA for 10 years in New York City. At AXA, Lou and his team were the marketing point of contact for field management and advisors. He worked with top producer groups on branding and positioning, created advisor image materials, was responsible for communications to the advisors and managers, developed sales campaigns and supported all recruiting efforts.
Lou is experienced in developing and implementing advisor marketing plans, working with hundreds of advisors in his career. He is a former Investment Advisor Representative and resides in Charlotte, N.C. with his wife and two daughters.