Your LPL Chief Marketing Officer

Time and expertise keep many advisors from marketing their practice the way they’d like. LPL’s turnkey solution, Virtual Chief Marketing Officer (VCMO), provides a dedicated in-house specialist to create and execute digital marketing. VCMO tracks results, so you can develop a system to find and nurture prospects.

Working with a VCMO for your digital marketing needs can free up valuable time for you to spend on client relationship activities.

Your Dedicated Marketing Specialist

See how far you can expand your reach by tapping into our Virtual Chief Marketing Officer (VCMO) program—marketing done for you.

Consistently planning and executing a marketing strategy often falls by the wayside when running your daily practice and serving your clients’ needs. That’s why LPL has marketing specialists who will work with you to create a content strategy and execute a consistent campaign to keep you top of mind with clients, and identify leads and cultivate your prospects.


What a VCMO Does

In addition to helping you create a strategy, your VCMO will provide guidance on and manage your website, social media, blog posts and email campaigns. And you’ll receive metrics and analytics that provide insight into the results that guide future campaigns.

How a VCMO Benefits Advisors

Working with a VCMO for your digital marketing needs can free up valuable time for you to spend on client relationship activities, while helping you:

  • Increase client retention
  • Strengthen relationships
  • Increase gross dealer concessions
  • Grow assets under management
  • Increase new accounts