Gathering of employees joined in applause

Mission & Values

“We take care of our advisors, so they can take care of their clients.” That’s our mission at LPL Financial. It permeates everything we do — and our corporate values guide us in how we do everything.

We take care of our advisors, so they can take care of their clients.

- LPL Financial Mission Statement

Unlike typical brokerage firms where financial advisors1 work as employees, most LPL advisors operate as independent contractors. They focus on building and growing their practices while doing what’s right for their clients. Our purpose as LPL employees, in turn, is to make that easy for them.

It’s a mission each of us embraces.

It inspires us to innovate and challenges us to think differently. It gives us direction and guides our decision-making, priorities, and actions.

No matter what role or department we’re in, we’re each empowered to make a difference that ultimately benefits our customers — the advisors we support.

Mission-driven values

At LPL, our values help us activate and execute on our mission every day. They keep us focused, agile, and accountable so we can take care of our advisors even as demographics change, new technologies emerge, and our industry transforms.

LPL Values:

  • One team on one mission
    We believe that it is up to each of us — every single employee — to deliver on our mission.

  • Seek, embrace, and apply feedback
    We learn from our mistakes and use feedback to help us get a better outcome.

  • Stop and consider the big picture
    We exercise judgment, spot issues before they happen, and solve problems using data and logic.

  • Value progress over perfection
    We experiment, learn, iterate, and innovate, sharing bold ideas and taking calculated risks to create extraordinary new capabilities.

  • Deliver results for our advisors and their clients
    We make it easy for advisors to do business with us, as we earn their business every day and hold ourselves accountable for seeing things through for them.


For additional insights into LPL’s customer-centric mission, values, and the role advisors have played in our business since the very beginning, check out Growing Big by Thinking Small.

1The intended audience of this communication is the general public and the purpose is to communicate the business operations of LPL Financial. Throughout this communication, the terms “financial advisor(s)” and “advisor(s)” include registered representatives and/or investment adviser representatives affiliated with LPL Financial LLC, member FINRA/SIPC and registered investment adviser.