What if You Could?⁠^SM

Reaching your goals starts by believing they’re possible.

Maybe the grass really can be greener.

What If You Could? ⁠^SM

Reaching your goals starts by believing they’re possible.

Maybe the grass really can be greener.

Advisors

Experience full ownership, greater flexibility, and personalized support at LPL Financial.

Build Your Dream Business

Institutions

Take your wealth management program to new heights with LPL Financial’s customizable approach.

Transform Your Wealth Program

Investors

Bring your goals within reach with personalized guidance from an LPL Financial advisor.

Live Your "What If"

Greener Grass. Greater Expectations.

Seize Your “What If” Moment

What if you could make your dream life a way of life? If you could see the world, spend more time with the people you love, or actually look forward to Monday mornings? At LPL, we believe you can.

side and back view of man seated on couch meeting with an unseen financial advisor

side view of woman seated on couch meeting with a financial advisor

We fuel your “what if” with:

Personalized investment advice
Financial planning
Sophisticated wealth management
Banking and lending solutions
Insurance and tax planning

Find an Advisor

Imagine the Possibilities

Leadership, Size, and Strength

Americans served by our financial advisors and institutions.*

$2.3T

Brokerage and advisory client assets, serviced or custodied.*

32K+

Financial professionals serviced*

Company*

Industry Insights

Stay informed on the latest trends and topics impacting the financial world, from timely updates and thought leadership articles to market commentary from LPL Research.

Advisor Insights

Helping HENRYs reach UHNW: A strategic guide for financial advisors

November 06, 2025 | LPL Financial

Institution Insights

How insurance institutions are tapping wealth management for strategic growth

November 03, 2025 | LPL Financial

Weekly Market Commentary

AI infrastructure driving economic growth worldwide

November 10, 2025 | LPL Financial